27 Dec 2002 Volume: 4 Issue :5



















Todays Newsbreakers India
World Cup Special: Executive Dossier
"We will do deals for our clients as long as they are cost-effective"
Madison Media (West) COO Punitha Arumugam offers her views on World Cup 2003 More


Media Advertising & Marketing watch
Yahoo to buy search-software maker Inktomi
Yahoo is all set to buy Internet search-software maker Inktomi for $235 million. Through the acquisition, the portal looks to strengthening its position in the growing Web search business.. More

Headlines
Hallmark set for overhaul from 1 January
Rescheduled ad breaks. Revamped logo. Catchier promos and fresh programming seems to be Hallmark India's strategy for the new year... More


Will the weekend viewer bite Zee telefilm bait?
'Original Movies', scheduled to start on Zee from this Saturday, is yet another programming innovation designed to lure in the recalcitrant viewer... More

BBC World celebrates World cup with cricket week
BBC World has announced a series of programmes under the band Cricket Week between 3 and 9 February at 10 pm... More



Sanjay Khan churns out fresh mytho, historical for DD
Sanjay Khan's Numero Uno International Limited (NUIL), is launching two mega serials under its banner during the next week on DD National... More

Tube Talk
Snow White to debut on Cartoon Network
More
[V] launches reality show, cricket vignettes
More

Source: www. indiantelevision.com
Other Headlines
SSC&B wins four Golden Awards
More
Initiative Media billings cross Rs 1,000 cr — New business, client growth help buck slowdown
More
Call waiting?
More
Amul-Mother Dairy tussle set to intensify More
Mayar Group plans foray into personal care market — Shampoo, soaps, lotions, talc on the anvil
More
Timex designer outlet
More
Source: The Hindu Business Line


Orissa MLAs say no to TV condom ads
More
Source: The Asian Age

Honda’s new launch could be a perfect Fit More
LT Overseas launches two rice brands
More
Oberois may ink branding pact with Hilton of UK
More
Godrej forays into tea business, unveils two brands
More
LT Overseas launches two rice brands
More
Oberois may ink branding pact with Hilton of UK
More
Source: Business Standard

XCyton, Glaxo SmithKline In Tie-up For Marketing Kits
More
LG Aims Market Leadership In Commercial AC Mart By ’04
More
Godrej Tea Launches Two Flagship Brands In Mumbai
More
Godrej To Unveil Bedroom Sets, House Furniture Soon
More
Tyre Wars: JK Vs MRF Slugfest Continues
More
Jamo To Expand Reach Through Dealer Network
More
Co-marketing: Barista In Talks For Consumer Promotions
More
Samsung Bags Quality Circle Awards
More
Canadian Anand...Utterly, Butterly!
More
Source: Financial Express

Skoda to push small cars via fin schemes More
JK Tyre refuses to recall controversial ad
More
New launches, volumes viagra for pharma firms
More
Stressed out shoppers walk down the virtual aisles
More
Indian Terrain plans city trip via franchisees
More
Hasbro wants to extend reach via own outlets More
Air Sahara writes new rules of marketing
More
Source: The Economic Times

Bajaj Auto moves Caliber from Burnett to Lowe
More
Source: www.agencyfaqs.com
Thought for the day

"The advertisers who believe in the selling power of jingles have never had to sell anything".
- David Ogilvy

Other Newslinx International
International Headlines
Omnicom Board Member Steps Down More
Barbados Tourism Taps Boston Agency More
Source: www.adage.com


Dunkin' Donuts Fields Sports Fantasy Promo More
Spears Says Skechers Came Up Short More
Source: www.brandweek.com


Popular Pop-Ups? More
IAR Bits and Bytes More
Source: www.internetnews.com


Virgin expansion plans More
Source: www.news.com.


VW Launches Year-End Salvo More
Source: www.adweek.com


State wins national award for anti-litter campaign More
Source: www.greenvilleonline.com


A Madison Avenue Polish on Protest Advertising More
Source: www.nytimes.com

Ad Track: Hummer H2 makes impression despite SUV backlash More
Source: USA Today










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