Channel [V] is launching a new show called Panga in January 2003. Billed as an adventurous, fun and youthful programme aimed at connecting with youth, the show will be set against the backdrop of college campuses as well as other youth-centric hangouts. The show will provide 'wacky' challenges such as drinking a spicy bottle of ketchup.

Channel [V] will also aim to provide relief entertainment from excessive cricket watching during the forthcoming World Cup 2003. The channel is working on a strategy wherein there won't be any shift from music based programming and its regular shows. The reasoning is based on the premise that the number of cricket matches involving India will be less and the fact that youth viewers will seek a break from cricket.

Channel [V] will create a special song called Hum with the Indi-pop band Euphoria and noted Indi-pop singer Mehnaaz. This song is billed as Channel [V]'s tribute to the Indian cricket team and will be an addition to the new vignettes and existing programmes revolving around the theme of cricket.

The channel's senior manager and head of music programming Sunil Chainani claims: "We already have highly popular programmes such as Commentary Box and Catch Phrases. In the forthcoming editions of Commentary Box, a team of Channel [V] VJs will travel around the country and seek cricket-related views and opinions from music, film celebrities and other eminent personalities."

Catch Phrases, based on cricket terminology, focuses on the way in which the Indian youth have incorporated cricket 'lingo' in everyday conversation. In fact, the channel officials claim that some of the phrases have already become 'generic' in their use.