18 Dec 2002 Volume: 3 Issue : 99



















Todays Newsbreakers India
Media Advertising & Marketing watch
David Droga is worldwide creative director, Publicis
David Droga has been appointed Worldwide Creative Director of Publicis Worldwide one of the three global advertising networks of the world's fourth-largest communications group... More

Headlines
Govt looks to step up content regulation
The Parliamentary Consultative Committee attached to the I & B ministry will meet on 18 December to discuss ways which can give the government powers to control what it feels is undesirable programming on TV channels... More

Chandra seeks govt nod to be Zee MD
Subhash Chandra has decided to make his fulltime involvement with the company official. The company has applied to the Central government seeking approval to appoint him as managing director of Zee Telefilms... More


Will CAS impact Zee TV? An SSB analysis
Salomon Smith Barney (SSB) has not revised its earnings estimate nor the 12 month price target for the Zee Telefilms scrip following the clearance of CAS in the Rajya Sabha... More

Subscription revenues to be linked to content post-CAS - SSB
Solomon Smith Barney (SSB) claims that the subscription revenues will eventually be linked to the content quality and the viewership. This will reiterate the fact that "Content is King!" and augur well for the production houses... More

Balaji to aggressively tap overseas markets
Balaji Telefilms, which recently sold telecast rights of 1000 hours of software from its library to an Indonesian company, plans to aggressively target the overseas market this fiscal... More

Govt ponders FDI cap in broadcasting sector
The Indian government is exploring the possibilities of making some changes in the existing policies relating to foreign investment in the broadcasting sector... More

Special Report
Channels ready with year end fare
With 2002 drawing to a close, most channels are geared to usher in the New Year with the usual masala mix - films, music and events, to entice the viewer.Here's a lowdown of what each channel has lined up for its viewers... More

Actor's Interview
"I just visualise the trouble the character is going through and start crying"
An Interview with child artiste Shweta Prasad More
Source: www. indiantelevision.com

Other Headlines
Desai is new McCann president More
Tatas study global demand for Indica platform More
 Hyundai to study mkt for Getz More
It's private, Walmart has it and so can you More
Consumer electronics cos reject IT status More
HCL arms plan closer ties to exploit synergies More
Only sex appeal? Blondes have power too More
Italian retail chain, church to create jobs for women in Kerala More
 Source: The Economic Times

"Glamour is not the only factor linking advertising to Formula 1 racing." - Girish Menon, GM, MindShare, Chennai... More
LG launches A One refrigerators; earmarks Rs 10 crore as ad budget More
The Peddler of Soaps: Part fable, part critique More
Source: www.agencyfaqs.com

Malaysia bans Brad Pitt advertisement More
Source: The Hindustan Times

 Modi Revlon To Take On Elle 18 With New Brand StreetWear More
‘Cost Management: Need To Identify Business Drivers’ More
‘DM Not Effective Tool For Some Sectors’ More
Philips Plans Marketing Initiatives To Promote Broadband Internet Audio System More
Cadbury Schweppes Set To Buy Adams For $4.2 Billion More
Bharti Cellular Set To Launch GPRS In Delhi Next Month More
Source: Financial Express

 WPP Media bags best agency award More
Three Indians bag media awards More
Forbes Gokak bets big on fashion apparel biz — Plans own label, brand acquisitions More
New strategies are critical: TCS chief More
Tatas line up premium Safari launch More
BPL home gadgets biz sees higher sales this season More
Deltagram launches instant voice messaging system More
M&M unveils Bolero Sportz More
Zee MGM bid to build up brand identity More
International roaming from AirTel More
Indigo has a hard act of Indica to follow More
Derby-Yamaha tie-up for cross promo More
Source: The Hindu Business Line

Reliance marks Rs 160 crore for brand building More
 Bose Corp products now for masses too More
 BPL eyes 2.5 lakh appliances sales in 2002-03 More
STD rates may touch Ground Zero More
Recipe stylists to bid for Indian title More
Cadbury gets a lot to chew through Pfizer brands buy More
Can Reliance price itself into telecom leadership? More
 Source: Business Standard

SC refers WiLL case back to telecom regulator More
Cadbury buys Pfizer's confectionery division More
Telco ready to launch Indigo in mid-size segment More
Source: www.moneycontrol.com
Thought for the day

"The advertisers who believe in the selling power of jingles have never had to sell anything".
- David Ogilvy
Other Newslinx International
International Headlines
Jaguar Campaign Aims For GLBT Drivers More
Pepsi Is In The Knowles With Beyonce More
McD Serves 4Q Loss With Fazoli's Pact More
Cadbury Sinks Teeth Into Adams Gum More
Source: www.brandweek.com

DMA Begins Attack On FTC Telemarketer Rules More
Group Says Young People 'Overexposed' To Beer Ads More
Cadbury Schweppes Buys Pfizer Candy Unit More
United Awards Global Media Buying To Mediaedge:CIA More
Mcdonald's Warns Of Another Quarterly Decline More
Source: www.adage.com

Excedrin Put in Review More
Cannon Home Textiles Hires Shop More
Mediaedge:cia To Handle Citibank's OOH Assignment More
Southern Cal Auto Club Selects FCB More
Beyonce Will Front Pepsi More
Celtel Pan-African Account Goes to McCann More
Kreskin to Join Duck on Aflac More
Rockland Trust to Clarke Goward More
Source: www.adweek.com

Malaysia outlaws 'insulting' Brad Pitt ads More
ITV faces further ad losses to C5 and BSkyB More
Source: www.mediaguardian.co.uk

 Madison Avenue Veteran Bill Firing to Head Up SF Interactive's New Business Unit More
Source: www.destinationcrm.com










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