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| indiantelevision.com's Breaking News |
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| Balaji to aggressively tap overseas
markets |
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Indiantelevision.com
Team
(17 December 2002 6:30 pm) |
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| MUMBAI : Balaji Telefilms, which recently
sold telecast rights of 1000 hours of software from its library to
an Indonesian company, plans to aggressively target the overseas market
this fiscal. |
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The company has previously sold regional language software
to outfits in Malaysia, South Africa and Sri Lanka for telecast on
local terrestrial and satellite channels. However, while the earlier
deals were struck on sporadic requests from the overseas firms, the
Indonesian deal is the first where Balaji decided to go all out and
solicit buyers for its library.
COO Rajesh Pavithran who was present at the Asian Television Forum
in Singapore, says the response was more than enthusiastic. "The buyers
were amazingly well informed about our wares than we expected," he
says. Pt Menara Media Sakti, the company that lapped up 1000 hours
of Balaji's software with an option of using any of the five Hindi
serials offered, will be allowed one time telecast plus one natural
repeat on satellite / terrestrial channels beaming in Indonesia only.
Subsequently, the rights will revert back to the company. The serials
offered to Menara included Kabhi Souten Kabhi Saheli, Itihaas, Bandhan
and Padosan.
Balaji also plans to get into international co-productions, but Pavithran
is loath to reveal more at this stage. The company has, in its 2800
hours of library software, Tamil and Telugu serials like Kudumbbam,
Kulaaa Villaku, Pavitra Bandham, and Kavyanjali.
The company has however put on hold its plans to venture into the
regional markets of Kerala and West Bengal as planned earlier. Balaji
will now tap these markets only after the World Cup. While Star is
yet to officially announce its plans to go ahead with Kalki, the children's
fantasy show to be made by Balaji, Pavithran is confident that the
Sunday morning show will shortly debut on the channel. |
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