17 Dec 2002 Volume: 3 Issue : 98



















Todays Newsbreakers India
Media Advertising & Marketing watch
RED plans content tie ups with foreign broadcasters

BBC World Service (BBCWS) tied up with Living Media's 93.5 RED FM to treat Indian audiences to a 'once in a lifetime' opportunity on 15 December 2002... More

Headlines
The detailed proceedings in the RS during CAS debate
The entire text of the exchange between members during the introduction of the CAS amendment in the Rajya Sabha by I&B minister Sushma Swaraj... More


Zee-Turner cool to TN cable ops' blackout threat
The threat by Tamil Nadu's cable operators to switch off Zee Turner channels in two weeks due to the increase in subscription rates has not really creased the brows of Zee TV executives who confidently say the blackout will be averted... More

Sahara to uplink from its own earth station
The Subrata Roy-owned Sahara group successfully launched its own earth station in the country at Noida, near New Delhi... More

Nickelodeon premieres first Indian show
In a bid to boost its brand identity, kids' channel Nickelodeon has decided to premiere its first ever show made for the Indian audience. Say Please! will air every Sunday morning at 11 am... More

Channels to end year with film fare
For those destined to spend New Year's eve at home in front of the telly, mainstream channels have readied a line up of filmi fare. Prime Bollywood acquisitions figure high on the agenda, as does the usual song-n-dance routine... More

Source: www. indiantelevision.com

Other Headlines
Volvo launches new truck in India
More
Indigo launch may kick off 'C' price war More
McDowell to lease foreign brands for Indian market More
Private labels benefit most in food chain
More
Global firms jostle for space in booming retail market
More
Over 40 lakh subscribers in WLL loop by Nov
More
BPL, TeliVoice launch MAPS
More
Blackberrys to focus on women's wear
More
China's car sales hit one million for first time
More
Source: The Economic Times

80 Webworld Stores To Be Rolled Out In Phase I More
Tatas Set To Launch Indigo On Thursday
More
IOC, Citibank Offer Co-branded Debit Card
More
Cellular War: BPL, Bharti Chalk Out New Gameplan More
Columbia Tristar To Focus On Mass Market Audience
More
How Do You Build Great Brands?
More
Timex Watches Plans Fresh Retail Format
More
Corporate Honchos Highlight SCO
More
LG Targets 20 Per Cent Market Share More
Airlines Want To Cut Discounts And Sops
More
Source: Financial Express

Direct seller Modicare plans ad campaign More
LG unveils new range of direct cool refrigerators More
Marico to extend top brands to new consumer segments
More
Tata debuts in sedan segment with Indigo — Formal launch tomorrow More
Philips launches Internet audio system
More
Asha Bhonsle floats restaurant in Dubai mall
More
Volvo launches new tipper truck
More
Festive offer from BPL Mobile
More
Reliance pegs subscription base at 6 m in first year — LG, Samsung hope to liven up CDMA market
More
CavinKare puts itself in Limelite
More
Timex plans 100 exclusive stores
More
Korea `ready' to plug India into 3G mobile tech
More
South is Omega's focus
More
Asian Age ties up with New York Times
More
Source: The Hindu Business Line


Volvo unwraps tipper
More
LG, Samsung chalk out major local CDMA plans
More
Microsoft’s ‘Shiksha’ to roll out by March
More
LG-Samsung war may drive down fridge prices
More
Tata Tele to offer basic services at 75p/call
More
Riding on launches, LIC’s sales race ahead
More
The milky way to growth
More
Mother Dairy versus Amul
More
Source: Business Standard


WiLL players unlikely to get unlimited mobility
More
Vijaya Bank sees huge potential in North India
More
Source: www.moneycontrol.com

Thought for the day

"The advertisers who believe in the selling power of jingles have never had to sell anything".
- David Ogilvy

Other Newslinx International
International Headlines
Four Finalists Vie for $100 Mil. Aventis Drug More
Fork in Road in IPG's COO Hunt More
Agencies Skeptical of Once-Coveted Account More
DDB Gets Garfinkel More

In the Dark at D'Arcy More
Focus Group Flap at Fannie Mae More
A Slow Climb Upward in 2003 More
Source: www.adweek.com


Timex Awards Account To Kirshenbaum More
Exec Appointments Continue At Aol Time Warner More
Drug Maker Aventis Opens $100 Million Review
More
Devito/Verdi Lands $30 Million Hotwire Account More
Home Products Marketer Tilia Seeks Agency
More
Software Maker Autodesk Opens Review
More
P&G Launches Latest Swiffer Extension
More
Source: www.adage.com


PF Flyers' New Effort Has Sole More
HotBot Reboots To Search For Users More
Source: www.brandweek.com


Samaritans launch controversial campaign
More
Advertising slump 'nearing end'
More
You too can push Britney's buttons
More
Source: www.mediaguardian.co.uk

Advo Expands Ad Programs in 2 Indiana Markets More
Source: www.dmnews.com










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