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| .7 3 April 2002 | Volume: 2 | Issue : 26 |
Reaching out to the Rich Man - A Madison Media study Madison has conducted a recent survey that studies the spending and media consuming habits of the well-heeled and provides media planners with guidelines on zeroing in on this miniscule but powerful class. More Spot Light The birth of a Star Everyone knows of Kaun Banega Crorepati and how it propelled Star Plus from a perennial also ran to the Numero Uno position in the channel wars in a matter of months. More Headlines Asian Television Technical & Creative Awards 2002 opens for entries Entries are invited for the Asian Television Technical & Creative Awards 2002, Asia's only region-wide awards programme that recognises the efforts and talent of the broadcast, production, and post-production community. More NBC used Intelsat to carry 'Today' show from the USS Roosevelt US broadcaster National Broadcasting Company (NBC) utilised a short-term satellite space lease in combination with occasional use TV services to broadcast its Today show from the USS Theodore Roosevelt aircraft carrier recently. More Tube Talk Clinton adds touch of celeb glamour to BBC show BBC World's flagship new media show Click Online will mark its 100th edition on 5 April with an exclusive interview with former US president Bill Clinton. More INTAM Top 10 programmes on different channels (18 March - 24 March 2002) Top 10 programmes on DD1 Top 10 programmes on DD2 Top 10 programmes on Star Plus Top 10 programmes on Zee TV Top 10 programmes on Sony INTAM Top 10 programmes in Uttar Pradesh (18 March - 24 March 2002) Top 10 programmes across All Individuals Top 10 programmes across All C&S Top 10 programmes across All Individuals on DD1 Top 10 programmes across All Individuals on DD2 Top 10 programmes across All Individuals on Zee TV Top 10 programmes across C&S on Star Plus Top 10 programmes across C&S on Sony TAM Top 10 programmes(17 March - 23 March 2002) Doordarshan's Top 10 Top 10 In All TV Homes Top 10 in Cable & Satellite Homes TAM Top 100 Programmes on different channels(17 March - 23 March 2002) Sony Sun TV Star Plus Gemini TV DD Sports Source: www. indiantelevision.com Other Headlines Rahul Bajaj bullish on bottomline growth More Prime-time toss-up in living rooms More Tang plans more flavours; rationalises prices More Kwality Walls hopes to make the `right connection' now More O&M on a constant voyage to discover consumer insights More Chivas Regal mulls India-specific charity auction More Waters to tear down `the wall' in Bangalore More Hybrid distribution channel for Sunfill More Source: The Hindu Business Line Fixed line phones cross 35 mn; cellular phones at 5.4 mn More Playgirl seeks sexiest men of Enron More Source: Hindustan Times HTA targets 15-20% staff with VRS More Honda goes region-specific More Qantas to launch new airline More Burnetts have more fun More Raising the bar More The inner takes it all More Hitting the right Cordiant More World of mouth More Any colour you like More LML March '02 sales fall 58.7% More Bajaj Auto March sales up 11.6% More Source: The Economic Times Maruti turns around, posts profit More A B Corp back in action More Zee not to hike PTL offer price More Source: The Times of India Luxury car manufacturers hit pay-dirt on rural roads More E! TV mulls India foray More Godrej ropes in Priety Zinta to endorse Pentacool More ESPN, INCable Net reach settlement More Source: Business Standard Viewer is cable TV bakra More Fabmart goes physical More Source: Mid Day Prasar Bharati’s ex-CEO to keep eye on man who replaced him More Source: Indian Express Can MAA TV challenge Gemini and ETV in AP? More Hero Honda and Bajaj: Now one, then the other More Source: www.agencyfaqs.com TV18 raising Rs 20 cr, reworking Sony tie More Source: www.moneycontrol.com Sasken Targets Enterprise Segment With Two New Device Platforms More Pepsi, Coke Pare Down Prices More Samsung Rolls Out New Range Of Refrigerators, Washing Machines More 'We’ll Focus On Promoting Locally Popular Flavours' - Domino’s Pizza India Ltd’s managing director, Mr Arvind Nair’ More Coke Takes A Bigger Fill Of Sunfill More Ford Puts Upbeat Spin On Demise Of Luxury Pickup More Source: The Financial Express
Woolworths $70m ads go to Saatchi GLOBAL advertising agency M&C Saatchi has pulled off its biggest coup since launching in Australia six years ago - landing the huge Woolworths account. More Source: West online Woolies' $70m ad account goes to Saatchi The Sydney office of global ad agency M&C Saatchi has pulled off its biggest coup since launching here six years ago: landing the Woolworths account. More Source: Sydney Morning Herald Earthlink Awards Account to LB Works Earthlink has awarded its $40-50 million advertising account to LB Works, a division of Leo Burnett More Source: www.adweek.com 02 mobile phone brand calls Grey for $50m German bizo The newly demerged division of U.K. telecoms giant BT, has handed Duesseldorf-based Grey Worldwide a $50 million assignment to handle the relaunch of Viag Interkom as O2 in Germany. More Source: www.adageglobal.com Typhoo reveals new advertising campaigns Typhoo has revealed its plans to win a bigger share of the tea market. More Source: www.adageglobal.com Get ready for advertisers to take over your Web browser Beware, Web surfers. Soon not even that dull, gray toolbar at the top of your Internet browser will be safe from advertisers. More Source: www.siliconvalley.com Pharmaceutical Spending Continues Steady Increase For the fourth straight year, prescription drug spending rose more than 17 percent in 2001, driven in large measure by a few heavily advertised, high-priced medications, a nonpartisan study released yesterday found. More Source: www.washingtonpost.com THAI wins four advertising awards Thai Airways International has won four advertising awards from the Pacific Asia Travel Association (Pata). More Source: www.bangkokpost.com Agencies Get Shot at Pepsi Link Via SoBe Pitch SoBe, the New Age line of beverages acquired by PepsiCo last year, is in the late stages of a search for an ad agency to handle creative duties, sources said. More Source: www.adageglobal.com Nestle bans women from Yorkie bars Ten years after the famous Yorkie bar trucker disappeared from TV screens Nestle is relaunching its 26-year-old chocolate bar with an unashamedly "for men only" image. More Source: www.adweek.com |
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