.7 25 April 2002 Volume: 2 Issue : 42  







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Todays Newsbreakers India
Media, Advertising & Marketing Watch
Leo Burnett bags Kellog's cheese account
Kellogg's India has announced that it will take advantage of India's growing snacks market by unveiling Cheese Snackers, a brand new range of products. The company has entrusted advertising and promotion for this range to Leo Burnett. More

Headlines

Conditional access report redraft ready?
If this piece of unconfirmed news emanating from Delhi proves true, the industry's wait for legislation on conditional access systems (CAS) may well be over sooner rather than later. More

SET aims for No. 1 perch on subscription revenues
Sony Entertainment Television, by the end of this fiscal, aims to become the number one network as far as subscription revenues are concerned. More

Pentamedia FY-02 net down 35.7%
Pentamedia Graphics Ltd has posted a net profit of Rs 987.40 million for the financial year ended 31 March, 2002 as compared to Rs 1535.5 million in the previous financial year. More

Asia puts on a good show at MIPTV 2002
MIPTV 2002 (International Television Program Market), which claims to be the spring's leading international television programme market, saw the Asian region - particularly Japan and Korea - put up a strong showing. More

Discovery Networks plan to eliminate on-screen credits raises IDA ire
The International Documentary Association (IDA) has assembled a broad coalition consisting of, among others, writers, actors, directors, producers to protest against the plans of Discovery Communications to stop screening end title credits on Discovery Networks. More

SABe TV launches sitcom targeting youth
A day after the Adhikari brothers' SABe TV celebrated two years on air, the "relief channel" yesterday launched another rib-tickler - Doli Leke Aiyee Hai Dullhaniya. More

Star gets crucial cable presence in the east with stake in RPG Netcom
Star India has just added another significant piece to its armory with its acquisition of a 26 per cent equity stake in RPG Netcom Ltd, the Goenka Group's multisystem operator that controls over 75 per cent of Kolkata's cable-connected households More

Mukta sells film telecast rights to SET
Bollywood showman Subhash Ghai's Mukta Arts yesterday ended all speculation regarding the sale of satellite telecast rights of its film library when it announced that Sony Entertainment Television had bought them. More
Source: www. indiantelevision.com

Other Headlines
Tangy war on pulp is no fiction More
Bru launches new promo More
Amul enters Delhi ice cream market -- In 'co-operative competition ' with Mother Dairy More
Coke to push Sunfill in rural markets
More
Daimler to drive in entire Merc range More
Source: Hindu Business Line

Radio Today appoints Grey Worldwide, Delhi
More
FM Radio: Is there space for all? More
Source: www.agencyfaqs.com

Sun, Satyam Education tie up More
Source: The Hindustan Times

MSN to bring Hotmail to more cellphone users More
Hero Honda to pay higher royalty More
Britannia has fresh plans for 'Tiger'
More
Sandesh group to foray into healthcare More
Godrej, Karnataka Milk Fed tie up to mkt ghee
More
Pepsi to skip new glass investments More
Tafe launches new product range More

DaimChrys overhauling its S India dealer network More
Baazee expects to break even in '03 More
Bargain buffs hooked on the Web More
Pepsi may foray into fruit farming for Slice More
Kellogg to expand product portfolio despite slack sales More
Coca-Cola to tea off readymade beverage in UP More
Bangalore to host E&Y award ceremony More
Source: The Economic Times


Music And Entertainment To Now Promote Reebok Brands More
Pepsico To Relaunch ‘Enhanced’ Mirinda More
Siemens To Cut 6,500 More Jobs In Telecom Networks Biz More
source: Financial Express

Hero Honda to make 200-400 cc bikes locally More
Britannia will not phase out Kwality Biscuits brands More
Source: Business Standard

Gillette sees World Cup scoring for it More
Source: www.moneycontrol.com
Thought
for the day
"Advertising - a judicious mixture of flattery and threats."
-- Northrop Frye
Other Newslinx International
Co-Founder to Leave Allen & Gerritsen More
Source: www.adweek.com

New rules for advertisers come into force
More
Source: www.union.ie

Shareholders ApprovePhilip Morris Name Change More
McDonald's Searching For New Global Marketing Chief
More
Ihop Names New Ceo More
Vivendi Universal Unit Shifts Ad Account More
Source: www.adage.com

French lingerie ads pulled for "offensive" portrayal of women More
Peru considers warning labels on alcohol advertising More
Brazil's DM9DDB drops two clients as part of new strategy
More
Advertisers, agencies oppose ad restrictions in Rumanian state TV More
Animal Planet strikes pan-regional deal with Whiskas
More
Brazil's DM9DDB drops two clients as part of new strategy
More
Advertisers, agencies oppose ad restrictions in Rumanian state TV More

Source:
www.adageglobal.com

Ali G too uncool for school More
McDonald's marketing firm sues auditors More
PR agencies close door on abysmal year More
Source: www.mediaguardian.co.uk

Philips Consumer Electronics North America CEO Warns Congress That Plan Will Raise Costs, Complexity, And Confusion for Millions of Consumers In Digital TV Age More
Source: PRNewswire Association

Domino's Pizza benefits from TV advertising More
Source: Anonava

Mitsubishi's $85m deal buys 1300 jobs
More
Source: The Australian

 

 

 







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