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Kellogg's
India has announced that it will take advantage of India's
growing snacks market by unveiling Cheese Snackers, a brand
new range of products. The company has entrusted advertising
and promotion for this range to Leo Burnett.
Kellogg's
India is counting on the Cheese Snackers range to add a new
dimension to its business in the country, an official release
informs.
An
aggressive campaign (TV, print and outdoors) is expected to
roll out early next month, the release states. The new snack
will first make its presence felt in Chennai. The range will
then be gradually rolled out across the rest of the country.
Leo
Burnett India claims to be one of the top 10 agencies in India.
Its client list includes The Coca-Cola Company, Procter &
Gamble, Heinz, Fiat, Pillsbury, Bajaj and Dabur.
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