.7 10 April 2002 Volume: 2 Issue : 31  






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Todays Newsbreakers India
Media, Advertising & Marketing Watch
Nickelodeon to promote 'Kids Choice Awards 2002' in partnership with Comcast
Children's channel Nickelodeon and Comcast, the third largest cable company in the US have announced an alliance... More


Headlines

[V] to announce 'Popstars' finalists on Thursday
The names of the girls who have made it to the final five will be made public on Thursday at 8 pm on the channel... More

Satnews releases 2002 international satellite directory

Satnews, the comprehensive resource centre covering the satellite, broadband and broadcasting industries, has released its 2002 international satellite directory. More

Tube Talk
Catch Infosyspeak on CNBC India today
CNBC India will feature Infosys Boardroom - interviews with the corporate chiefs - direct from Bangalore at 10:30 am today. More

CNN tribute to Queen Mum
CNN telecast a one-hour special yesterday as a tribute to the late Queen Mother... More

Actors' Interviews
"Method acting makes one rather wooden"
An interview with upcoming TV starlet, Sweta Keswani... More

INTAM Top 10 Programmes (25-March - 31 March 2002)
Top 10 programmes on Sony
Top 10 programmes on Zee TV
Top 10 programmes on Star Plus
Top 10 programmes on DD2
Top 10 programmes on DD1

INTAM Top 10 Programmes in Gujarat (25-March - 31 March 2002)
Top 10 programmes across C&S on Sony
Top 10 programmes across C&S on Star Plus
Top 10 programmes across All Individuals on Zee TV
Top 10 programmes across All Individuals on DD2
Top 10 programmes across All Individuals on DD1
Top 10 programmes across All C&S
Top 10 programmes across All Individuals

Source: www. indiantelevision.com

Other Headlines
Eureka Forbes plans new launches More
Arctic to warm up market for bread brands More
Pepsodent aims to arm consumer to the teeth More
Digital plug More
Amway to focus on personal care products More
Egmont to extend brand to toys
More

Timex on turnaround track, says KSA Technopak study More
Current backlog at 5,000 units -- Fiat to step on gas with Palio output More
Luxor opens hotel foray with ITDC's Qutub More
Source: The Hindu Business Line

AVB Group chants new brand mantra More
Leo Burnett lessons to help Indian arm More
Asian news agencies join hands at AsiaNet More
Yamaha aims to take 20% of world market
More
Daewoo Motor union agrees to sell-off to GM
More
Yeh dilli maange more
More

How to bury frankenstein’s monster More
Lord of the trings More
Check the Levis' genes, they may be new More
New Esteem variant at Rs 5.11 lakh More
Big atta brands may fail as newcomers play tough More
Home Store ties up with French retail giant More
Source: The Economic Times

Best media work on display More
Source: The Times of India

BPCL plans to hike ad budget More
Godrej weighs Goldmohur Foods merger with Agrovet More
Godrej Agrovet unveils Real Good Chicken in Mumbai More
Bajaj Tempo to carve out new divisions
More

Apollo Tyres sales revenue up 18 per cent More
Interactive boost mooted to spur Net ads More
First Mobile cuts handset tags by 10-15% More
Intel adops OEM approach for networking products More
WorldSpace Corp puts on hold ISP foray More
Source: Business Standard

Indian Oil Corporation empanels seven agencies More
Dr Morepen plans renewed thrust with analgesics More
Source: www.agencyfaqs.com

Sony Ericsson Launches First Batch Of Handsets More
Small Car Segment Revs Up With Players Unleashing Fresh Plans More
Simputer Finds A Buyer In Media Labs Asia More
Asianet Broadband Arm To Offer Internet Telephony In Kerala More
Amway To Fortify Persona Brand More
ANA In Pact With Southwest Airlines, Shanghai Air More
Source: The Financial Express
Thought
for the day
"Advertising is speech. It's regulated because it's often effective speech."
-
Jef I. Richards, advertising professor, The University of Texas
Other Newslinx International

Nestle united $155m German media biz into Optimedia
Swiss food giant Nestle here has decided to consolidate its $155 million media buying budget in Germany into Publicis Groupe-owned Optimedia, as part of an effort to streamline operations. More

The Wall Street Journal unveils first global ad campaign
A world map demonstrating the global reach of business is the main image of the Dow Jones & Co.-owned The Wall Street Journal's first fully-fledged ad campaign that breaks worldwide on April 9. More

Wrigley hands $34m U.K. biz to MediaCom
The Wm. Wrigley Jr. Co. has moved its $34 million U.K. media buying and planning business to Grey Worldwide's MediaCom, effective May 1. More

Source: www.adageglobal.com

Mitsubishi Motors Canada integrates North American advertising
Leveraging the successful marketing campaign that has supported three years of record sales, profit and brand recognition for Mitsubishi Motors... More
Source: www.newswire.ca

Lowe Lands U.S. Duties on HSBC
Lowe in New York has landed ad duties for HSBC Bank USA without a review, the agency said. Billings were not disclosed but sources pegged them at $10-15 million. More

Deutsch Expands Mitsubishi Business
Mitsubishi's plans to expand distribution into Canada have lead to a similar expansion from its US agency, Deutsch.
More

IBM Unveils $375 Million Global Campaign Today
IBM is kicking off a new global campaign today, seeking to embrace its "e-business" theme around its software... More

Source: www.adweek.com

America West lands account at Moses Anshell
America West Holdings Corp.'s America West Airlines has awarded its advertising account to independent Moses Anshell, Phoenix, following a review. More

Guardian Life consolidates business with Bcom3
Guardian Life Insurance Co. of America, New York, hired two Bcom3 Group agencies to handle its advertising account. More

IBM looks to slow declines with new global campaign
IBM Corp. is telling companies that e-business is a game they need to play to win in a sweeping new ad global campaign breaking in today's Wall Street Journal. More
Source: www.adage.com

Ad campaign features New York mayor saying he liked smoking pot
Mayor Michael Bloomberg stares out from the full-page ad in The New York Times, a quote bubble emerging from his mouth. The quote: "You bet I did. And I enjoyed it." More

Source:Associated Press

 

 







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