| |
| Storyboard: |
The storyline is inspired by real life situations that
will encourage people to introspect and experience how shift in
attitudes and thinking can lead us to make a difference via the
message: "Iss Diwali Kuch Badal Ke Dekhiye".
|
| |
| Agency Producer : |
| Vijay Vigamal |
| |
| Production House : |
| Potli Baba Films |
| |
| Director : |
| Piplu Khan |
| |
| Association Director : |
| Rahil Ahmed Patel |
| |
| DOP : |
| Tushar Kanti Ray |
| |
| Producer : |
| Arjun Chouhan, M. S. Belliappa |
| |
| MUSIC DIRECTOR : |
| Amartya Rahut |
| |
| Language: |
| Hindi |
| |
| Medium : |
| TV |
| |
|
|
| Purpose
of the ad: |
Diwali and the days leading up to it - Dussehra, Navratri,
Durga Puja etc. - is not only India's premier festival season but is
also a period when people make efforts and take time to strengthen
their family and social ties. Pepperfry decided to approach the season
with a clutter-breaking message that builds on this Diwali spirit.
Unlike the transactional nature of every day interactions, in this
festive season there is an opportunity for people to reflect on their
behaviors and actions and their relationships with others.
Pepperfry used this insight to showcase that people can undertake
'good actions' to form an emotional bridge with others. |
| |
| Client : |
| Pepperfry.com |
| |
| Agency: |
| L&K SAATCHI & SAATCHI
|
| |
| Creative Team : |
| Rahul Nangia, Kartik Smetacek, Ipsita Ghosh, Rishabh
Dave, Amol Dahanukar |
| |
| Account Management : |
| Debarjyo Nandi, Siddharth Matalia, Mansi Shah
|
| |
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