Leveraging on the expectations that the fan users have from their appliances; the agency showcased the brand as the preferred and useful choice for upgradation.

The 40 seconds ad film starts with two heavily sweated, tired men sitting on a sofa, grumbling about the unbearable heat and looking at their ceiling fan with expectant eyes. The scene rolls into a catchy jingle highlighting the helplessness of fans, albeit sarcastically. In tandem, the film captures a montage of various situations of a family spending horrible summer days indoors, fighting the heat while desperately trying to extract more out of the fans. Towards the end, a voice over introduces Symphony air coolers as the much sensible option to fight the adverse summer heat.