| |
| Purpose
of the ad: |
|
To
introduce the new Micromax
Canvas Hue smartphone.
|
| |
| Storyboard: |
|
The
TVC highlights the bright
and vivid AMOLED HD screen
of Canvas Hue that makes
colours come alive. The
ad follows the trail of
colours as they transform
a regular monotonous world
into a magical and a colourful
one. And in the end you
realise that all these
colours were flowing out
of the colourful screen
of Canvas Hue, which had
got left near a lake.
The TVC has been strung
together with a mesmerising
track that captures the
magic on-screen.
|
|
|
| Client: |
| Micromax |
| |
| Agency: |
|
Lowe Lintas |
| |
| Media
used: |
| TVC,
Print, Digital |
| |
| Production
house: |
| Rawshark
Films |
| |
| Creative
team: |
| Shriram
Iyer, Shayondeep Pal, Ira
Gupta |
|
