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  23 January 2015  | Volume 40 - Issue No:51   Facebook Twitter YouTube YouTube
 
visit website: www.indiantelevision.com
 
TELEVISION | TV Channels
Sony admits it is investigating its India operations

The admission was made in an email sent out to the media in response to a Bloomberg report on alleged business malpractices at MSM.

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#unfollow movement for women
 
 
 
Purpose of the ad:

To tell women to buy what you like because you have to dress up for you.

 
Storyboard:

The film, featuring comedienne Radhika Vaz, shows her talking about the 'fashion police' that evaluates what a woman wears in her daily life. She drives the point home saying that it has become far more acceptable to appear in the nude rather than make a fashion faux pas.

 
Client:
Faballey.com
 
Agency:
Jack in the Box
 
Media used:
Digital
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TELEVISION | TV Channels
Goldmines Telefilms Manish Shah denies hanky-panky deals with Sony India
In an exclusive interview to indiantelevision.com, Shah has rubbished any such allegation of kickbacks.
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MAM | Media And Advertising
Havas Media Group partners globally with Facebook's Atlas
The partnership will see Havas Media Group offering Atlas to clients across Latam, Middle East and APAC.
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MAM | Media And Advertising
Rediffusion Y&R appoints JWT's Suman Varma as head of operations
She will be based in Delhi and report to Rediffusion Y&R president Dhunji S Wadia.
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iWorld | Telecom
Spectrum issue gets resolved, nine bands reserved for telecom and broadcasting
 
TELEVISION | TV Channels
DD to introduce new infrastructure for 35th National Games
TELEVISION | TV Channels
Times Television Network to host ‘Digital India Summit 2015’
 
MAM | Marketing
Kyoorius announces new awards categories and pricing for the 2015 Kyoorius Awards
 
 
TELEVISION | TV Channels
Shah Rukh Khan to host show on Zeel’s new GEC ‘&TV’
 
TELEVISION | TV Channels
Zee will continue to follow 12 mins ad cap: Punit Goenka
 
TELEVISION | TV Channels
BCCI issues ITT for Pepsi IPL media rights
 
Regulators | High Court
Ad cap case adjourned to 24 March
 
iWorld | eNews
Ronnie Screwvala enters digital biz; B Sai Kumar to head venture
 
TELEVISION | TV Channels
Star Plus and Sony retain viewership in week 3
 
TELEVISION | TV Channels
Raaj Gupta joins Sab, Sony Pal as commercial head
- BuzzFeed's First-Ever TV Ad Stars Cats, Of Course
- Tumblr Launches Creatrs And Taps Its Power Users To Make Content For Advertisers
Source: BI
   
- Saavn appoints Mahesh Narayanan as global chief operating officer
Source: Live Mint
   
- German tableware brand sues Amazon over wavy cup and saucer design
Source: Reuters
   
- Dish TV Rolls Out Tamil DTH Brand Zing Digital
Source: New Indianexpress
   
- Alcohol TV ads linked with underage drinking: Study
Source: News Nation
   
- Madhuri Dixit to be brand ambassador of `Beti Bachao Beti Padhao` campaign
Source: Zee News
   
- Cara Delevingne goes topless for jewellery ad
Source: BS
   
- Anushka Sharma shoots for an Ad
Source: Pinkvilla
   
- Vserv launches non intrusive native ad content for higher click-through rate
Source: Vc Crcle
 
- Ameriprise Splits with R/GA, Searches for a New Lead Shop
- With Super Bowl XLIX Just Days Away, NFL Brand Perception is Down by Half
- GoPro Shows How a Cool Soundtrack (and Adorable Dog) Makes Instagram Video Better
Source: AD Week
   
- Budweiser's "Lost Dog" Super Bowl XLIX Ad Teasers Will Break Your Heart
Source: US Magazine
   
- Kendall Jenner's First Estée Lauder Ad is Here
Source: Yahoo
   
- Skittles has strong-arm approach in first Super Bowl ad, from DDB Chicago
Source: Chicago Tribune
   
- Former Ad Tech Exec Raises $55 Million to Invest in Mobile Startups
Source: Ad Age
   
- Ad-free social network Ello says hello to videos and music - with ads
Source: Venturebeat
   
- Snickers Super Bowl XLIX teaser ad sees Danny Trejo brush his hair like Marcia Brady from the Brady Bunch
Source: The Drum
   
- Tumblr Launches An In-House Ad Agency That Pairs Creators With Big Brands
Source: Fast Company
     
MOVIES | Hollywood
Half of Oscar sound nominations go to Dolby Atmos films
Dolby Atmos allows filmmakers unprecedented precision in designing a movie soundtrack
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MOVIES | Hindi
Yash Raj Films to premiere 'Mardaani' in Poland
The premiere event will take place on 28 January, 2015 at the art house cinema Kino Cinema Muranow in Warsaw.
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