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| Purpose
of the ad: |
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The communication extends the brand proposition of '100% Indian woman ke masale – Catch masale' to specific products/blends, more specifically, Catch Sabzi Masala.
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| Storyboard: |
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The film shows people coming up with interesting excuses in order to avoid eating boring vegetables. The 'bahanas' are spontaneous, funny and real. Vidya Balan advises the homemaker to use Catch Sabzi masala to cook the vegetables. As the brand endorser and friend of the Indian woman, she knows every trick in the book and turns the tables in the homemakers' favor with Catch Sabzi Masala.
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| Client: |
| DS Group |
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| Agency: |
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Everest Brand Solutions |
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| Creative team: |
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Rahul Jauhari, Samir Chonkar, Rumi Mitra |
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| Media used: |
| TV, Print, POS, Outdoors, Engagement |
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| Digital agency: |
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Apocalypso Filmworks |
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