The new TVC is simple and aimed at educating consumers on preventive approach to waterproofing while constructing new homes. It encourages the consumers to adopt proactive, preventive approach to waterproofing and supports our efforts at educating them through its ‘Leak Free Home’ initiative.

The ad film is set in a village and opens with a dacoit threatening a villager at gunpoint. The other villagers are seen to be scared and crying for help. “Police ko kisne bataya,” the Dacoit asks the villager. Just as he is about to shoot him, a voice says “Main batata hoon.” The crowd of onlookers’ parts and a young man is seen standing there. He looks around and starts singing a song, “Agar diwaaron ko silan aur daraaron se hai bachana, milana.”