| |
| Purpose
of the ad: |
|
The objective of the campaign
was to establish Pan Bahar
as a brand with a unique
and aspirational identity
that consumers could easily
symbolize with success.
The brand category to
which Pan Bahar belongs
to is largely driven by
loyalty and hence great
emphasis has been laid
on using success and achievement-
aspirational tone of communication.
|
| |
| Storyboard: |
|
The launch of Pan Bahar
Crystal gave the company
a great opportunity to
reposition their flagship
brand. Thus, a multi-media
campaign with the new
positioning ‘Pehchan
Kaamyabi Ki’ (Identity
of Success) was launched
with none other than Saif
Ali Khan as the brand
ambassador.
|
|
|
| Client: |
|
Pan Bahar |
| |
| Agency: |
|
DDB Mudra |
| |
| Creative team: |
|
Sambit Mohanty, Shivil Gupta,
Subhashish Datta, Vishal
Singh, Supriya Berry |
| |
| Production house: |
|
Fire Cracker films |
| |
| Media used: |
| Print,
Television, Digital |
|
