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| Storyboard: |
A teenager ask his mother if he can watch TV while studying, the strict mother obviously refuses. Then, the same situation repeats itself and this time he plays it smart and asks his mum instead, if he can study while watching TV, making him appear responsible. The mother not only agrees, but is overjoyed at his sincerity. A perfect example of 'Aam Zindagi vs Mentos Zindagi |
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| Purpose
of the ad: |
Mentos the cool chewy mints produced by Perfetti Van Melle - has redefined the mint space in India with its smart positioning and consistent product innovation. The brand tag line 'Dimag ki batti jala de!' has not only become part of colloquial language but also resonates well with the youth who believe in being more street smart than book smart. |
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| Agency: |
| O&M |
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| Creative: |
| Piyush Pandey -Executive Chairman & Creative Director, South Asia, Ogilvy & Mather
Rajiv Rao - National Creative Director
Anurag Agnihotri - Executive Creative Director
Nasrullah Husami - Associate Creative Director |
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| Account Management : |
| Kapil Arora, President - Branch Head, Ogilvy North
Vishwajeet Rana, Sr. Vice President - Account Management
Parul Madaan - Management Supervisor
Ankita Singh Group Account Manager |
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| Production House Credits: |
| Production House Soda Films
Director - Rajesh Krishnan
Producer - Ameya Dahibavkar |
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| Medium
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| TVC, Print, Digital |
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