| Client: |
| VIP Industries |
| |
| Storyboard: |
The campaign focuses on different consumer segments packing various emotions into their bags. From an Army officer who does not shy away from carrying his mom's shawl, to a family where the father brings back home a gift for his son and to a group of friends celebrating their buddy's victory. |
|
|
| Creative Team: |
| Prasoon Joshi, Pradyumna Chauhan, Pradyumna Chauhan
|
| |
| Media used: |
| Television |
| |
| Agency: |
| McCann Erickson |
| |
| Purpose of
the ad: |
|
To showcase its new lightweight collection & the newly entered rugsack category.
|
|
