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The campaign is based
on the insight that Progress
means different things
to different people and
can also be defined differently
for the same individual
at different times.
For
the first time, the bank
associated with a celebrity
and announced Deepika
Padukone as it brand ambassador.
The
advert aims to explore
a new dimension of progress
while showcasing the range
of products, which brings
us to the idea behind
the campaign 'Progress
has many meanings'. It
is not just material but
also emotional and personal.
While growing monetarily
is important but it is
also important to have
value-system in place
and that’s the whole
thinking behind the philosophy
of 'Badhti ka Naam Zindagi'
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