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The campaign speaks to
at all the football fans
in India who don't have
a second TV at home and
could end up disturbing
their family members by
watching FIFA on the common
TV in the middle of the
night. It shows how football
fans can now enjoy their
favourite matches on their
laptop, anywhere, without
disturbing anyone else.
One
of the ad films features
a husband watching the
match on his laptop, sitting
in the bathroom to avoid
disturbing his wife. Only
when he cannot contain
his ecstatic appeals on
the football match, does
the clueless wife get
up and locate him. Similarly
the other ad film shows
a surprised mother coyly
walking into her teenage
son's room, when she hears
the boy celebrating a
'Go...go...Goal' sitting
in the cupboard of his
room.
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