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| AD
OF THE DAY |
| Tata
Docomo Photon Max Wi-fi |
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Client:
Tata Docomo
Product/Category: Docomo Photon Max
Agency: Dractfcb+Ulka
Creative Team: K S Chakravarthy (Chax),
Vasudha Misra, SV Srinath, Deepika Chauhan
and Raj Rohit
Production House: Future East Film
Purpose of the campaign: To launched the all
new Photon Max Wi-Fi data card, which caters
to the ever evolving needs of internet users.
Consumers, today, want to stay connected to
their world of internet all the time, everywhere.
Hence, there is a constant need to share life
and experiences on the go and in real-time.
Media vehicles used: Television and
internet
Special effects used: Yes. To highlight
the futuristic technology, VFX treatment is
used in the first half of the ad.Tourism too... |
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