MAM

Peak expands international presence in NY's Times Square

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MUMBAI: The new year ushered in with good news for Peak. The Chinese sportswear brand became the first to make its presence at New York's Times Square.

In line with its vision of creating an international brand, Peak unveiled its new advertisement featuring Tony Parker and Shane Battier dressed in traditional Chinese clothing sending their New Year's greetings. The advertisement will greet the thousands of New Yorkers and tourists from around the world who pass through Times Square until the Chinese Lunar New Year on January 31, 2014.

Peak celebrated its 25th anniversary a day before the new campaign began airing. Peak founder Jingnan Xu said, "2014 will be the year for Peak to realise its international vision."

After 25 years of diligent focus, Peak has accomplished a number of key fundamental goals including naming, trademark registration, enhancing quality standards, building brand image and the internationalisation of capital. Following its success in the NBA, Peak has expanded its presence and has become an official partner of FIBA, WTA and a number of other well-known international tournament organisers. The brand has signed sponsorship agreements with more than 10 NBA players including Tony Parker, Shane Battier and nearly 30 WTA players including Galina Voskoboeva.

Peak's overseas market now covers more than 80 countries including the US, Germany and Australia, which accounts for 14.8 per cent of the total sales during the first half of 2013, making the brand leading sportswear company in China in terms of overseas sales.

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