| |
| Purpose
of the ad: |
|
To introduce its brand ambassador Shah Rukh Khan and to engage and convey the brand ideology.
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| |
| Storyboard: |
|
The ad revolves around Yepme' s#freshfashion tag line and takes you through the entire apparel design journey, highlighting the detailed elements of design, quality and originality which Yepme uses to create fresh fashion.
The TV campaign combines fashion with romance where Shah Rukh addresses his fans saying "You should always look good. Not for the world but for the ones you love". The commercial targets youth between 20 to 29 years of age, who desire to look good and fresh every day.
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|
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| Client: |
|
Yepme.com |
| |
| Media
used: |
| TV, Print, Digital |
| |
| Agency: |
| McCann Erickson |
| |
| Production house: |
|
Fusion Films |
| |
| Creative
team: |
|
Prasoon Joshi and team |
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