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Volume 36 - Issue No: 38
 
 
 



Media, Advertising & Marketing
 
 
 
 

Will Kolkata go the Mumbai way?
Indiantelevision.com does a recce of the City of Joy to see which direction digital marketing, still in its nascent stage as compared to Mumbai, is headed

DDB MudraMax lights up streets for Reebok One
 Will share their channel and retail networks, sales resources and run an integrated device sales activation program.

Aircel and Micromax join hands to share channel and retail network
 The campaign’s objective was to urge people to visit the showrooms and try the new running shoes.

It's exciting time for IRS: Ravi Rao
 Mindshare’s Ravi Rao took over as new chairman of MRUC and is excited to take on the new role.

AXN-Star World Premier HD: the coming battle
 The launch of Star World Premier HD may be round the corner; but AXN claims it was the first to take the fresh route to gain audience traction.

New Silk Route looking to encash part of 9X Media investment
 The New Silk Route which has a majority of stake in the 9X Media has started talks with investors as it plans to sell a part of its holding.
 

Twitter adds CBS to its stable of big advertisers

The Dumb and Dumber duo is back

Image Entertainment acquires thriller ‘Odd Thomas’
 

Foodpanda.in ties up with the coveted star's next release ‘Besharam’ as online partner
Source: www.indiantelevision.com
 
Today's Newsbreakers.......India
Aircel, Micromax tie up for integrated sales
Walmart bargains for more
Source: Hindu Business Line
   
Christiano Ronaldo's CR7 to foray into India's innerwear market soon after its global launch
HUL spreads its wings to retain edge with projects Telecalling, Columbus
What is right multiple to pay for a brand? It depends!
Source: Economic Times
   
Parle re-enters cola market after 20 yrs with Cafe Cuba
Source: Financial Express
   
Fiat launches Linea sedan; Hyundai gets 'Grand' orders
Source: Business Standard
   
Twitter introduces an alert system for emergencies, disasters
Amazon unveils faster, pricier Kindle Fires to take on Apple
Source: Livemint
 
International News
How to Market Rémy Martin V on $2 Million a Year?
A-Listers Don't Sell Celeb Magazines the Way They Used To
Bill to Curb Patent Troll Abuses Taking Shape
Marvel's Agents of S.H.I.E.L.D. Delivers Superhuman Ratings
Turning Celebrities Into Branded Cultural Currency
Ad of the Day: Burger King Is Out to Change the World With 'Satisfries'
Source: Ad Week
   
Daily Mail owner reports 5% drop in ad revenues
Source: Media Week
   
Advertising in the digital age: a global idea is still the 'holy grail'
Source: The Guardian
   
Davis & Gilbert's 'Generator Honey' Unseats JWT's 'Jam With Toast' at Advertising Week's Battle of the Ad Bands
Source: Adrants
   
What Kinds of Advertising Do Consumers Trust the Most?
Source: AdAge.com
   
'Wall Street Journal' editor Gerard Baker decries native advertising ...
Source: Capital New York
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