17 Sep 2013 Newsletter Subscription

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Volume 36 - Issue No: 31
 
 
 
 
 



Media, Advertising & Marketing
 
 
 
 

Star's Mahabhrat epic 3D ad gets thumbs down
The 3D innovation for Star India’s new show in today’s Times of India has failed to impress some senior advertising creatives.

When Arnab vanished, almost

Outdoor advertising badly hit in Kolkata
 The economic slowdown seems to have taken a toll on the City of Joy, what with near-empty billboards almost everywhere.

Direct cable TV and online billing, India style
 Even as MSOs are moving to direct billing in select areas, they are already looking at easier options for cable TV subscribers such as online billing and payments.

Grand Masti gets a whooping Rs 39.8 crore opening

Executive Dossier
"We believe in tickling the viewer's funny bone"
 INTERVIEW WITH VIACOM18 MEDIA SR VICE-PRESIDENT & GENERAL MANAGER ENGLISH ENTERTAINMENT FERZAD PALIA

 

Mindshare appoints John Thangaraj as head - strategy

'Lee Daniels' The Butler' hits $100 million

‘12 Years a Slave’ wins People’s Choice Award
 

DDB Mudramax OOH creates a big bang for Mahabharat
Source: www.indiantelevision.com
 
Today's Newsbreakers.......India
With perfume brand, Titan hopes to get under the Skinn of consumers
‘Digitisation of insurance policies is a must’
Campco to launch new chocolate
Tata Sky cuts set-top box prices
Apparel makers need to look beyond TV, print advertising
DEN Networks appoints Yugal Kishore as President-Broadband
Google doodle celebrates MS Subbulakshmi’s 97th birthday
Source: Hindu Business Line
   
How Twitter became a money-spinning, social media powerhouse
Source: First Post
   
Microsoft promptly pulls iPhone spoof ads after criticisms
Source: Tech 2
   
Inside UPA’s Rs. 100 cr Bharat Nirman advertising campaign
Titan adds perfumes to product portfolio
Storytelling ads may be journalism’s new peril
Source: Livemint
   
A luxury affair
Know your politicians
When a 360-degree campaign comes full circle
Three Cheers
'The Indian marketplace keeps me on my toes'
Source: FInancial Express
   
 
International News
FTC to Examine Native Advertising More Closely
Nielsen's New Consumer App Is Really a Market Research Tool
Grey's 'Inspired' Ad for Canon Wins 2013 Emmy for Best Commercial
Audiosocket's Easy Listening Solution for Digital Music Rights
AMC Scares Up a Walking Dead Spinoff
Ad of the Day: St. John Ambulance Terrifies You (Again) Into Thinking About First Aid
Source: Ad Week
   
Rightster acquires Mediasyndicator sports portfolio
Source: Media Week
California new car dealers claim Tesla violates advertising laws
Source: Los Angeles Times
   
Sprint Buys Handmark to Boost its Advertising Services
Source: AllThingsD
   
Consumers Don't Believe Your Green Ad Claims, Survey Finds
Source: AdAge.com
   
The Guardian launches first Australian advertising campaign
Source: MuMbrella
   
   
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