16 Sep 2013 Newsletter Subscription

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Volume 36 - Issue No: 30
 
 
 
 
 



Media, Advertising & Marketing
 
 
 
 

TV Advertising during Jan - Jun 2013
TV Advertising witnessed a growth of 16% during Jan - Jun 2013 in comparison with Jan - Jun 2012. - Adex India Analysis.

Sun shines on kids
 With a cluster of channels like Chutti, Kochu, Chintu and Kushi, the Sun TV network has etched a place for itself in children's hearts. SPECIAL REPORT

A two-sided story
 While GECs continue to have a gala time, news channels are suffering the blow of the declining rupee.

Sprite calls youth to make their move with ‘Teen till I die’
 Sprite provides its consumers a platform to break conventions and showcase their individuality.
 

Interface communications launches new campaign

Woody Allen is 2014 recipient of Cecile B DeMille award

Mark Wahlberg and Rupert Wyatt eyeing 'The Gambler' remake
 

Facebook launches new way of watching videos for users
Source: www.indiantelevision.com
 
Today's Newsbreakers.......India
The Advertising Standards Council of India logs in, suspends messaging app Hike Messenger
Source: Economic Times
   
Ogilvy & Mather to acquire majority stake in PennyWise
Source: Business Standard
   
Tap a key, buy a cow or buffalo
Source: The Hindu
   
10-min ad cap: TV channels may jack up ad rates
Irda tightens advertising norms for life insurers
Source: Financial Express
   
Aishwarya Rai Bachchan disappoints with round arms, chubby cheeks in new Kalyan Jeweller ad
Source: Daily Bhaskar
 
International News
3 Key Questions About Twitter's Ads Before the IPO
TiVo Gets Sappy With Roamio Campaign
Tina's Final Farewell, Droga5's Inexorable Rise, Plus a Preview of Next Week's Issue
Ad of the Day: Axe Gets Educational With Hair Tutorials for Men
Ghost Ghirls and Tiny Commando Are Both Really Funny
Mayoral Hopeful Makes Ad Soaking Wet in His Underwear, Swears Off Strip Clubs
Source: Ad Week
   
The Sun on Sunday appoints Victoria Newton as editor
Source: Media Week
Twitter looks to spread its wings in advertising
Source: FT
   
Accounts and People of Note in the Advertising Industry
Source: NY Times
   
Tourism Australia's new advertising campaign to spruik food and wine
Source: The Australian
   
Autoplay Might Be The Problem With Facebook's Video Ads
Source: Forbes
   
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