10 Sep 2013 Newsletter Subscription

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Volume 36 - Issue No: 26
 
 
 
 
 



Media, Advertising & Marketing
 
 
 
 
 

Mahabharat Redux on Star Plus
Come 16 September, the channel will bring to television audiences its 128-episode epic saga Monday to Friday at 8.30pm in a fresh new avatar..

Life Ok's big Bachelorette bet with Mallika
 Starting 7 October, the channel will air their new non-fiction series where the sexy actress will hunt her perfect mate from among 30 eligible bachelors.

Balaji’s bright new sparks / Balaji sparks off new talent
 The company's new talent management arm will not only be finding and launching new talent but will be guiding and managing their image as well.

HBO Asia to air first original series
 The channel, famous for its US-centric content, will premiere the ground-breaking detective noir series Serangoon Road starting 22 September
 

Mindshare's mind-boggling might

Grand Emvies goes to ibs; HUL wins Media Client of the Year

Fast & Furious 7 adds more star power

Naomi Watts to star in Errol Morris-helmed ‘Holland, Michigan’
 

14 more regional TV channels soon
Source: www.indiantelevision.com
 
Today's Newsbreakers.......India
‘TRAI cap on TV ads, an opportunity for other media formats’
Apple expected to expand iPhone reach with new models
Source: Hindu Business Line
   
Puma leaps to customised ops
UniverCell to challenge larger electronic chains
Source: Business Standard
   
Mobile advertising to reach Rs 430 crore by 2014: Report
Source: Think Digit
   
Indian Ad world finds new Yahoo! logo ‘insipid'
Source: Economic Times
   
Hope For More
'I can’t sleep without watching TV'
'We are evaluating investments in the cable and DTH space'
Changing gears
From here to eternity
Ad-dendum: Coming home
Trai wants spectrum trading for all bands
Source: Financial Express
 
International News
Twitter Acquires Mobile Ad Exchange MoPub
OMD to Host First Upfront-like Session for Branded Content Projects
Time Inc. in Talks to Buy American Express Titles
Social Media Usage Swells at New York Fashion Week
NBCU's Esquire Network Will Now Unseat Style Rather Than G4
Bill Seeks to Grant FCC Authority to Stop Blackouts
Source: Ad Week
   
Talon appoints Simkins as innovations director
Source: Media Week
Twitter looks to boost mobile advertising strategy with MoPub purchase
Source: Zdnet
   
Instagram to Start Experimenting With Advertising
Source: Yahoo News
   
The Facebook Advertising Ecosystem Explained
Source: Business Insider
   
Sony Pictures TV To Handle Ad Sales For Rural Media Group
Source: Variety
   
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