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Volume 36 - Issue No: 48
 
 
 



Media, Advertising & Marketing
 
 
 
 

Havas Media India completes 7 years
Havas Media has grown at 43% in a market which grew by 15%, nearly three times the industry in 2012 as per RECMA.

O&M colours the town blue with Center Fruit
 In the latest commercial for Colour Your Tongue, product positioning has been incorporated in a smart and witty manner and has added a new colour to it.

Congress’ TV Agenda?

R V Rajan's Handbook: A guide to rural marketing
Compulsory reading for marketing and rural sales teams, says ITC executive director Kurush Grant.

Digital media pips news channels at the post
In addition to their traditional role, news channels now have the added task of keeping both TV and online audiences engaged.

Ortel to focus on last mile; to expand in regional markets
The MSO is looking at investing in expansion of its existing network as well as to new locations in the region; but will stay focused on last mile connectivity.

Desperate Housewives gets an African flavour
Disney Media Network president global distribution Ben Pyne announced an impressive line-up on day two of Mipcom.
 

Colors gets notice for Bigg Boss 7

Doug Liman plans ‘Captain Phillips’ in a sub with Ridley Scott

World Film Premiere Festival to coincide with International Film Expo in Manila
 

Vogue celebrates six years in India with Frieda Pinto
Source: www.indiantelevision.com
 
Today's Newsbreakers.......India
Flipkart raises $160 million more
McDonald’s to bring McCafé to India
Van Heusen steps up focus on accessories
Kellogg’s: We don’t sell GM foods in India
Source: Hindu Business Line
   
British vans telling migrants to 'go home' ruled inoffensive
Source: Zee News
   
Fevicol’s elephants take the festive bond to Navratri
Source: Campaign India
   
Bharti and Walmart call off their retail JV
McDonald's sees a lot more happening over burger & coffee
Flipkart raises Rs 990 cr from new and existing investors
Brand Amma's throwaway pricing
Source: Business Standard
   
With $160 mn fresh funding, Flipkart's $1.5-bn valuation comparable to P&G India, Tata Global Beverages
India-Australia series: Advertisers back at the crease with big money; ESPN Star claims airtime sold out
Source: Economic Times
 
International News
DAA to Convene New Do Not Track Group
Wells Fargo Launches Creative Review
Ratings: Fox Stops the Bleeding, Agents of S.H.I.E.L.D. Softens
Watch Miley Cyrus Perform 'We Can't Stop' a Capella With Jimmy Fallon and the Roots
Study: Smaller Businesses Waste 25% of Google Search Cash
5-Hour Energy Ad Promoting Breast Cancer Awareness Resonates on YouTube
Source: Ad Week
   
Barb appoints Nigel Sharrocks as new chairman
Source: Media Week
Social Advertising Tips for Your Business
Source: mashable
   
Firms spent $3 billion on mobile ads in the US in the first half of 2013
Source: arstechnica
   
Email-Like Ads Go Live In Gmail Android App 4.6
Source: Marketing Land
   
Q3 magazine ad revenues up 4% to nearly $4.8B
Source: USA Today
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