Television

Digital media pips news channels at the post

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/08/19/Untitled-1_7.jpg?itok=BBAOZyf7

NNES: News is a hard business and it’s only set to get tougher with the proliferation of digital and social media.



Till recently, the 250 news channels across the globe were faced with the task of offering factual news and engaging with their audiences. As if that wasn’t enough, they have to now contend with stiff competition from digital players as well. 



So the big question confronting them is: “How to innovate in order to keep both television and online audiences?”



Day two of Mipcom saw a session titled ‘Programming and engaging in the digital age’ where speakers threw light on new methods and tools of audience engagement. 



The session was moderated by the Association for International Broadcasting chief executive Simon Spanswick with speakers including BuzzFeed president and COO Jon Steinberg; CNN International VP and general manager, digital Peter Bale; Facebook director of partnerships Andrew Mitchell; Al Jazeera Media Network, new media department manager Moeed Ahmad; and Winther Productions creator and producer of Dining with the Enemy Gry Winther.



Spanswick kicked off the session saying: “Almost a third of all UK adults use the internet for news, and similar statistics are coming out from other territories.” 



Mitchell stressed the importance of Facebook and Instagram as platforms to share content produced by broadcasters. “We introduced API here in Mipcom. This will allow more meaningful content and facilitate communication. Facebook is a great tool for growth, allowing people to connect and share content. Facebook has more hard news than soft news. We tend to remember the funny stuff, but it’s the more meaningful stuff that sticks with you,” he said.



Forty per cent of BuzzFeed’s traffic comes from Facebook, said Steinberg, adding: “In all, 70 per cent of people come to us through various social networking sites. We have 120 full-time writers, doing original content.” Speaking of BuzzFeed’s partnership with CNN, Steinberg said: “The channel gives us video footage which is then remixed and re-cut in shorter, shareable format for YouTube and a younger audience.”



Steinberg opined that social platforms have made things easier for international news organisations. “The stories spread fast as well as powerfully on social networks,” he said.

While Ahmad echoed Mitchell’s sentiments saying hard news was being shared more than soft news. “The lack of sharing for particular verticals is not because of that vertical, it’s because of poor journalism,” he said.



Speaking of Al Jazeera’s online news channel AJ+, he said: “Even today, YouTube has more entertainment than news content. However, AJ+ is an independent destination. We are building teams at a number of locations including New Delhi and Doha among others. The new channel aims at providing clarity through content.”



As for CNN’s digital strategy, Bale said: “The channel will give the background for breaking news rather than simply breaking the information. You will hear the story from the real people.”



A common observation was that no one wanted to read an old story on social media which is why something new and catchy had to be written. Mitchell said: “Channels will also have to think, ‘Why will someone share content?’. Consumers will not share old and boring news. They will share what is heartwarming, new and fresh content or something which they feel is important for friends.” He informed that Facebook was now crunching data to spot linkbait and ensure that they don’t appear in people’s news feeds. “We are now tracking how quickly people return to Facebook after clicking on the news link. We are also trying to cut down on spammers,” he said.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/23/bbc.jpg?itok=9DZqDrRf
BBC News invests in VR documentary series

Hotly tipped as one of the digital trends to look out for in 2018, virtual reality (VR) has made significant steps towards becoming a more integrated offering from BBC News. The BBC is investing in bringing its award-winning journalism to audiences seeking new experiences by launching a VR...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/23/u-cypher.jpg?itok=2BlC65s-
U Cypher with MTV: a stunnig finale concludes with team yakshas taking the inaugural season's title

Boosting the E-Sports scene in India, the intense, gruelling 34-day U Cypher championship finally ended with team Yakshas bagging top honours. They defeated the Sherdils in a thrilling match that went into overtime

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/23/phero.jpg?itok=fVblOXVn
Sony SAB launches Saat Phero Ki Hera Pherie

‘Men are from Mars and Women are from Venus’ is not just a famous book title but has become a catchphrase which truly illustrates the behavioral differences between men and women. The two genders can be poles apart in the way they think or emote. Sony SAB’s new show Saat Phero Ki Hera Pherie...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/23/Untitled-1.jpg?itok=-HY_PRCd
Crime reality shows maybe doing more harm than good

The darker genres of storytelling such as thriller, crime and horror have hooked viewers for years. Though at times gory, viewers gulp down crime stories if they are crafted with an element of fun. But a rise in criminals imitating scenes from shows has led people to blame both Bollywood and TV...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/23/chrome.jpg?itok=TMMjv7Nc
Chrome DM bags election count and analysis forthe upcoming elections in Meghalaya,Tripura, Nagaland

Chrome Data Analytics and Media – India’s largest primary research and data analytics company – has bagged the tender for covering and analysing the counting of polls in the North-Eastern states of Meghalaya, Tripura and Nagaland for the Doordarshan channel. This marks the foray of the company in...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/23/reham.jpg?itok=3Ylaggn7
Communication of Reham Khan's exclusive interview with WION

Imran khan's ex-wife has spoken exclusively to WION on his recent remarriage. Reham Khan who was Imran Khan's second wife, told WION from her home in London that 'Imran Khan's latest marriage is a political misadventure, those who seek power need to make good judgements'. Imran khan tied the knot...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/23/Girona.jpg?itok=6tQcRCA4
New local rivalry comes to La Liga as Girona debut at Camp Nou

History will be made Sunday afternoon as Girona visit neighbours Barcelona for the first playing of a new Catalan derby – while the LaLiga weekend also sees potentially exciting clashes in the battle for European qualification places and against relegation.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/23/budbak.jpg?itok=lreKH4Cv
Bandbudh aur Budbak helps catapult Discovery Kids ratings by 112%

Discovery Kids’ new show Bandbudh aur Budbak has helped in propelling the TV ratings of the channel to a historic high in the country. Discovery Kids garnered 17,479 GTVTs* for week 7 as per BARC (Age group 2-14

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/22/mnx.jpg?itok=IFsOhyA_
Binge on your favourite movies with 'Anthology Weekends' on MNX

Mumbai: When it comes to movies, we all have our favourites we love to binge watch! Offering its viewers their favorite movie franchise, MNX, the new age Hollywood channel for Young India from Times Network, presents a series of cult classics titled ‘Anthology Weekends’, every weekend, until March...

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories