Digital media pips news channels at the post

NNES: News is a hard business and it’s only set to get tougher with the proliferation of digital and social media.

Till recently, the 250 news channels across the globe were faced with the task of offering factual news and engaging with their audiences. As if that wasn’t enough, they have to now contend with stiff competition from digital players as well. 

So the big question confronting them is: “How to innovate in order to keep both television and online audiences?”

Day two of Mipcom saw a session titled ‘Programming and engaging in the digital age’ where speakers threw light on new methods and tools of audience engagement. 

The session was moderated by the Association for International Broadcasting chief executive Simon Spanswick with speakers including BuzzFeed president and COO Jon Steinberg; CNN International VP and general manager, digital Peter Bale; Facebook director of partnerships Andrew Mitchell; Al Jazeera Media Network, new media department manager Moeed Ahmad; and Winther Productions creator and producer of Dining with the Enemy Gry Winther.

Spanswick kicked off the session saying: “Almost a third of all UK adults use the internet for news, and similar statistics are coming out from other territories.” 

Mitchell stressed the importance of Facebook and Instagram as platforms to share content produced by broadcasters. “We introduced API here in Mipcom. This will allow more meaningful content and facilitate communication. Facebook is a great tool for growth, allowing people to connect and share content. Facebook has more hard news than soft news. We tend to remember the funny stuff, but it’s the more meaningful stuff that sticks with you,” he said.

Forty per cent of BuzzFeed’s traffic comes from Facebook, said Steinberg, adding: “In all, 70 per cent of people come to us through various social networking sites. We have 120 full-time writers, doing original content.” Speaking of BuzzFeed’s partnership with CNN, Steinberg said: “The channel gives us video footage which is then remixed and re-cut in shorter, shareable format for YouTube and a younger audience.”

Steinberg opined that social platforms have made things easier for international news organisations. “The stories spread fast as well as powerfully on social networks,” he said.

While Ahmad echoed Mitchell’s sentiments saying hard news was being shared more than soft news. “The lack of sharing for particular verticals is not because of that vertical, it’s because of poor journalism,” he said.

Speaking of Al Jazeera’s online news channel AJ+, he said: “Even today, YouTube has more entertainment than news content. However, AJ+ is an independent destination. We are building teams at a number of locations including New Delhi and Doha among others. The new channel aims at providing clarity through content.”

As for CNN’s digital strategy, Bale said: “The channel will give the background for breaking news rather than simply breaking the information. You will hear the story from the real people.”

A common observation was that no one wanted to read an old story on social media which is why something new and catchy had to be written. Mitchell said: “Channels will also have to think, ‘Why will someone share content?’. Consumers will not share old and boring news. They will share what is heartwarming, new and fresh content or something which they feel is important for friends.” He informed that Facebook was now crunching data to spot linkbait and ensure that they don’t appear in people’s news feeds. “We are now tracking how quickly people return to Facebook after clicking on the news link. We are also trying to cut down on spammers,” he said.

Latest Reads
Star World to air 1-5 of 'Homeland'

Star World and Star World HD is all geared up to air the pulse-pounding action series 'Homeland.' The show tackles geopolitical moral conundrums of our current world. It has recently unveiled the teaser for the upcoming season 6 shows how Carrie Mathison will circumvent around another international...

Television TV Channels English Entertainment
Share all World Cup, T-20 feeds with Prasar Bharati, rights holder told

The telecast of all official one-day and Twenty-20 matches played by the Indian Men’s Cricket Team will henceforth have to be shared by the rights holder with the public broadcaster Prasar Bharati under the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act 2007.

Television TV Channels Terrestrial
Saregama returns to film music acquisition with Pen pact

Saregama India has inked a two-movie deal with Pen Movies. With this agreement, Saregama has acquired the music rights of upcoming Bollywood releases of Pen which includes Kahaani 2 -- Durga Rani Singh, featuring Vidya Balan and Arjun Rampal.Kahaani 2 is slated for a release on 2 December.

Television TV Channels Music and Youth
Q2-17: Zeel numbers, PAT up on higher Ad and Subscription revenue

The Subhash Chandra led content and broadcast player Zee Entertainment Enterprises Limited (Zeel) reported a 23 per cent hike in consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding quarter of the previous year.

Television TV Channels GECs
Best Deal TV appoints Hari Trivedi as COO

MUMBAI: Best Deal TV has appointed Hari Trivedi as the chief operating officer with immediate effect. Based in Mumbai, Trivedi will be responsible for overall sales and marketing. He would also be initializing lowest price offers and deals on Best Deal TV.

Television TV Channels People
Disney announces successor of MD Siddharth Roy-Kapur

MUMBAI: Walt Disney International has announced the successor to its former managing director Siddharth Roy-Kapur. As a second stint with the organization, Mahesh Samat has made a comeback and will lead The Walt Disney Company India as the managing director. He will pursue his new responsibility...

Television TV Channels People
Life is more imaginative than fiction in a story like POW, says writer-director Gideon Raff

MUMBAI: Sometimes, coming back home after 17 years is not always a happy ending. "Prisoners of War" is the story of three Israeli soldiers, who were held captive for that many years following their kidnapping while on a secret mission with their unit.

Television TV Shows Thriller
IPL media rights bidding postponed sine die

MUMBAI: The BCCI has made it clear that the media rights auction cannot take place till the time it gets a concrete go-ahead and a formal approval from the Justice RM Lodha committee. Till the evening of 24 October (Monday), BCCI did not receive the okay from the committee which said, "it is in...

Television TV Channels Sports
Q3-16: DIRECTV mitigates AT&T U-Verse TV subscriber numbers fall

BENGALURU: AT&T acquired DIRECTV added 323,000 net subscribers and hence helped mitigate the company’s Entertainment and Internet Services Group (Entertainment) segment’s loss of 326,000 U-Verse subscribers for the quarter ended 30 September 2016 (Q3-16, current quarter). About 70 percent of...

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories