14 May 2013 Newsletter Subscription

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Volume 35 - Issue No: 46
 
 
 
 
 





Media, Advertising & Marketing
 
 
 
 
 

Network18 Media on a turnaround trail
 Overall, the group is getting its act together. Revenues rose, in its latest FY2013 financials, debt and interest costs fell, expenses are being reined in and losses are down.

Trai Open House on media ownership called off as LCOs, MSOs raise demands on DAS
 They raised issues relating to revenue share not being fair; and said it was the LCOs who had made it possible for the broadcasters to reach the consumers.

Reliance MediaWorks continues to bleed
 The comapny's financials for the Q4 ending 31 March 2013 are stained a dark red. Despite its losses, Anil Ambani has tremendous aspirations for the venture.
 

DDB Remedy launches in India through DDB Health & Lifestyle

Fiat’s 8 week ‘Make the move’ campaign

Brandlogist launches a new design unit

Percept/H appoints Saurav Ghoshal as VP client servicing
Kevin Spacey to present MacTaggart lecture at Edinburgh international TV festival
 

Sangeetha Aiyer is A+E NetworksI TV18 VP & head marketing

Zapak gets Shard Sharma as the National Sales Head

Vserv.mobi brings social sharing, A/B testing to HTML5 Mobile Ads
Source: www.indiantelevision.com
Today's Newsbreakers.......India
Madison Avenue's painful lesson: Cutting-edge advertising can slice both ways
Source: Economic Times
   
Group M, Optimystix Entertainment launch video-led brand solutions co MashUp
IPL 6: Viewership flat, ad sales peak
Source: Hindu Business Line
   
Adults also prone to junk food advertising
Source: Manoramaonline
   
TV ratings to become more transparent
Rasna takes on Tropicana
Bloomberg's top editor calls policy on client data 'inexcusable'
Group M, Optimystix to launch brand solutions company
Source: Business Standard
   
Signature Moves
Playing Cupid
Deconstructing your mobile persona
“We are the Apple of the advertising industry”
Bits & Bytes
The great escape
“I really admire the Tata group”
Source: Financial Express
   
Sony introduces Xperia ZR with 13 megapixel HD underwater filming
Source: DNA
International News
Klout Perks Crosses 1 Million Claims, More Than 400 Campaigns
Sci-Fi, Comedy Dominate Fox's Fall Schedule
Vanity Fair Targets Brand Campaign at Ad Community
Bloomberg Apologizes for Reporters' Use of Financial Terminal Data
Babe Ruth Makes Cameo in Jockey's New Ad
Telemundo Unveils 5 Novelas, Ryan Seacrest Show
Ad of the Day: Hot Wheels
Source: Ad Week
   
Havas Worldwide London brings in Leila Bartlam
Source: Media Week
   
Advertising, Privacy, Social Media and Fragmentation.
Source: DAWN.com
   
Terry Richardson's hand snags Valentino advertising campaign
Source: Telegraph.co.uk
   
Global Beer Brands Make Move to Myanmar
Source: AdAge.com
   
Rogers violated false-advertising rules with 'fewest dropped-call' claims, court hears
Source: Globe and Mail
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