Technology brings social sharing, A/B testing to HTML5 Mobile Ads

MUMBAI: Mobile ad network for app developers, publishers, advertisers and telecom providers has announced that it has strengthened its HTML5 rich media solution offering by introducing features of social sharing and A/B testing.

The company further announced that it will offer free HTML5 creative services to allow marketers to discover the mobile medium. Through this end-to-end rich media offering, which includes ad creative development, distribution, social capabilities, analytics and measurement, the company will enable brands to leverage mobile rich media effectively. director - global marketing, product Binay Tiwari said, "Our rich media ad platform allows advertisers to create engaging moments that consumers love, and we have now natively built in social sharing options to enable ‘virality‘ of this engagement. The addition of A/B testing functionality makes running parallel campaigns a breeze, thereby allowing advertisers to experiment more and take more informed decisions based on real-time user engagement metrics. Our unique mobile rich media offering, combined with our premium full screen App media will allow advertisers to breathe life into their mobile ad campaigns."

IDC recently highlighted key milestones in the rapidly evolving mobile HTML5 space, suggesting that there will be more than 1 billion HTML5 mobile browsers in the market in 2013. HTML5 ads are already providing marketers with highly interactive, impactful and intuitive engagement methods such as touch, click, drag, scratch, 360 degree view functionalities, thus enabling consumers to experience a brand in a much more human and relevant way than ever before.

Mindshare APAC regional digital leader Sanchit Sanga said, "We continue to see a surge in interest for rich media solutions from brands, and the rich media platform has allowed us to create unique and out-of-the-box HTML5 ads and mobile microsites. The additional capabilities of A/B testing and social sharing, will allow us to innovate with even lesser friction, to create brand experiences that mobile consumers absolutely love."

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