12 Mar 2013 Newsletter Subscription

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Volume 34 - Issue No: 3
 
 
 
 
 
 
 
 





Executive Dossier

 
 
 
 
 
 

'Sharper market segmentation a must in digital India'
 Interview with CEO of Viacom18 Sudhanshu Vats

Media, Advertising & Marketing
Jayaraman to head Zee's distribution and placement business
 Designated as president, Jayaraman will take over his new role from 12 March and will report directly to Zeel MD & CEO Punit Goenka; he can also advise and guide the directors on the board of Media Pro to maximise revenue.

Publicis acquires Indian digital agency Convonix
 Convonix to align with Starcom MediaVest Group to provide search engine optimisation, paid search marketing, social media marketing and online reputation management to an extensive roster of clients and will be called SMG Convonix.
 

Hindi GECs use star power to raise DAS awareness for phase-2

Soho Square Mumbai wins H&R Johnson creative biz

CNBC teams up with Lotus F1 team
 
Sony Pictures unites sound, digital mastering departments
'The Monuments Men' starts production in Germany

Polycab launches their first ever television campaign

GroupM launches a consulting division

Sridevi becomes brand ambassador for Fiona Digital RO Water Purifier

TV Ratings
Top 10 Programmes (27/05/2012 to 02/06/2012)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (27/05/2012 to 02/06/2012)
SONY MAX
Star Plus
Z Zee TV
Colors Viacom18
SONY ENTERTAINMENT TV
SONY SAB
Life OK
Sun TV
Star Pravah
Star Jalsha
Disney XD
GEMINI
Star Gold
ETV Marathi
Z Marathi
Source: www.indiantelevision.com
Today's Newsbreakers.......India
HUL plans pacts with BIMARU States to build franchise for Lifebuoy
Van Heusen eyes diversified portfolio to beat slowdown blues
Publicis Groupe acquires Mumbai-based Convonix
Dabur signs Kajal Agarwal for Amla brand in South
Source: The Hindu Business Line
   
Aamir Khan shoots for his first ad after Satyamev Jayate
Source: India Today
   
Publicis Groupe acquires Mumbai-based Convonix
Schindler's List my best work, says iconic director Steven Spielberg
Dabur signs actor Kajal Agarwal as face of Amla in South India
Hindustan Unilever joins ad war against Reckitt over liquid soap
Source: Economic Times
Viacom to buy TV18's residual stake in ETV's regional play
Source: Business Standard
   
“Awards are the icing on the cake, not the cake”
Making the leap
Seeking brand Salvation
Bull’s Eye
There’s still hope for mankind
“We need to reinvent ourselves in the smartphone space”
“I begin my working days with thinking”
Source: Times of India
   
LinkedIn to buy news app Pulse
Advertising group Publicis acquires digital agency Convonix
Source: Times of India
International News
    		• Foursquare's Crowley: Our Users Are Real-World Google Crawlers
    		• Bloomberg's Supersized Soda Ban Fizzles
    		• Angry Birds Video Series Launching This Week on TVs, in Apps
    		• Looks Like Disney Will Be Keeping Star Wars In House
    		• What Advertising Do You Admire and Why?
    		• Campbell Soup Seeks Big Ideas From Small Groups
    		• Ad of the Day: Dove
    Source: Ad Week
       
    Bauer Media hires Sony Music strategist Mark Hardy as digital director
    Source: Media Week
  		• Stringer leaving Sony
    Source: Advanced Television
       
  		• Independent Media Hit Back During Ad Ban in Argentina
    Source: AdAge.com
       
    		• Adspace to roll out NFC advertising in 140 US shopping malls
    Source: NFC World
       
    		• TV Advertising Is “Surprisingly Weak” Due To Internet And Economy: Analyst
    Source: Deadline.com
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