MUMBAI: Marking its first acquisition in India this year, the Publicis
Groupe has taken over full service digital marketing agency and
consulting firm Convonix.
company will align with Starcom MediaVest Group (SMG) in India to
provide search engine optimisation, paid search marketing, social
media marketing and online reputation management to an extensive
roster of clients. This news follows a number of recent acquisitions
announced by Publicis Groupe in India and fortifies its position
as India's largest digital marketing operation.
three founding members - CEO Vishal Sampat, co-COO Sarfaraz Khimani
and co-COO Pallav Jain - will continue to lead the agency. Convonix
will sit within SMG and will operate as SMG Convonix, with two market-facing
brands: SMG Digital, and Convonix.
in 2003, Convonix was the first Search Engine Optimisation organisation
in India, and currently employs over 200 digital advertising specialists
serving clients such as Taj Hotels, Reliance Industries, Kotak Mahindra
Group, Club Mahindra, Kodak, Aditya Birla Group among others. Convonix
has a strong international footprint with over 60 per cent of its
business coming from overseas. Convonix has also recently developed
a proprietary in-house brand monitoring and social listening platform
called IrisTrack which enables clients to gather market insight
on their products and competitors and also engage customers online
to improve their customer service.
MediaVest Group global chief executive officer Laura Desmond said,
"As the first SEO organisation in India, Convonix has continued
to innovate and build the very best digital capability whilst being
highly respected for its ability to recruit the best talent from
universities each year, and transform them into digital advertising
experts through a rigorous training program. combined with our existing
talent in the market, this deal strengthens our offering to ensure
we are the market leaders in digital."
on year, Convonix has increased revenues on average 66 per cent
since 2008. According to the latest ZenithOptimedia ad spend forecast,
Search Marketing continues to expand rapidly in India and is forecast
to increase 35 per cent in the region during 2013, and more than
70 per cent in the next two years.
said, "We have built our reputation by focusing on talent,
training, technology and performance, and doing so has enabled us
to rapidly evolve with the consumer. Aligning with SMG gives us
global scale and a more powerful face to the market which we can
leverage to constantly improve our offering and give our clients
the best tools and solutions available."
acquisition of Convonix is a testament to Publicis Groupe's strategic
commitment to expanding its operations across India, with the ambitious
goal of doubling its size in India between 2010 and 2015. The Groupe
has been working to increase its profile in the country, including
recent acquisitions of Indigo Consulting (April 2012), Resultrix
(August 2012), iStrat (December 2012) and MarketGate (December 2012).
India country chair Srikant Sastri, who is presiding over the acquisition
and transition of Convonix, added: "First Resultrix, and now
Convonix. We are now clearly the digital marketing leaders in India,
ahead of any other global network. We are positive that this acquisition
will set the tone for our next phase of digital pre-eminence both
in terms of expertise and revenue and we are continuing to explore
other agencies that can help us capitalize on the outstanding potential
of the digital marketplace in India."