MAM

Publicis acquires Indian digital agency Convonix

MUMBAI: Marking its first acquisition in India this year, the Publicis Groupe has taken over full service digital marketing agency and consulting firm Convonix.


The company will align with Starcom MediaVest Group (SMG) in India to provide search engine optimisation, paid search marketing, social media marketing and online reputation management to an extensive roster of clients. This news follows a number of recent acquisitions announced by Publicis Groupe in India and fortifies its position as India‘s largest digital marketing operation.


The three founding members - CEO Vishal Sampat, co-COO Sarfaraz Khimani and co-COO Pallav Jain - will continue to lead the agency. Convonix will sit within SMG and will operate as SMG Convonix, with two market-facing brands: SMG Digital, and Convonix.


Founded in 2003, Convonix was the first Search Engine Optimisation organisation in India, and currently employs over 200 digital advertising specialists serving clients such as Taj Hotels, Reliance Industries, Kotak Mahindra Group, Club Mahindra, Kodak, Aditya Birla Group among others. Convonix has a strong international footprint with over 60 per cent of its business coming from overseas. Convonix has also recently developed a proprietary in-house brand monitoring and social listening platform called IrisTrack which enables clients to gather market insight on their products and competitors and also engage customers online to improve their customer service.


Starcom MediaVest Group global chief executive officer Laura Desmond said, "As the first SEO organisation in India, Convonix has continued to innovate and build the very best digital capability whilst being highly respected for its ability to recruit the best talent from universities each year, and transform them into digital advertising experts through a rigorous training program. combined with our existing talent in the market, this deal strengthens our offering to ensure we are the market leaders in digital."


Year on year, Convonix has increased revenues on average 66 per cent since 2008. According to the latest ZenithOptimedia ad spend forecast, Search Marketing continues to expand rapidly in India and is forecast to increase 35 per cent in the region during 2013, and more than 70 per cent in the next two years.


Sampat said, "We have built our reputation by focusing on talent, training, technology and performance, and doing so has enabled us to rapidly evolve with the consumer. Aligning with SMG gives us global scale and a more powerful face to the market which we can leverage to constantly improve our offering and give our clients the best tools and solutions available."


The acquisition of Convonix is a testament to Publicis Groupe‘s strategic commitment to expanding its operations across India, with the ambitious goal of doubling its size in India between 2010 and 2015. The Groupe has been working to increase its profile in the country, including recent acquisitions of Indigo Consulting (April 2012), Resultrix (August 2012), iStrat (December 2012) and MarketGate (December 2012).


VivaKi India country chair Srikant Sastri, who is presiding over the acquisition and transition of Convonix, added: "First Resultrix, and now Convonix. We are now clearly the digital marketing leaders in India, ahead of any other global network. We are positive that this acquisition will set the tone for our next phase of digital pre-eminence both in terms of expertise and revenue and we are continuing to explore other agencies that can help us capitalize on the outstanding potential of the digital marketplace in India."

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/27/Arun-Sirdeshmukh%20%281%29_0.jpg?itok=WyyRPnNe
Amazon Fashion adorns 'fresh new look'

Amazon Fashion has come out with its latest campaign called ‘Fresh New Look’ to put forth a language of fashion that is synonymous with the youth of today. The campaign addresses today’s youth who adopts a fresh approach to the situations that they encounter each day. This is also reflected in...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/27/KidZania.jpg?itok=HndYH_l-
KidZania & Camlin 'Unwrapping Happiness' for kids

MUMBAI: KidZania Delhi NCR, a Global Indoor Theme park, joined hands with leading stationery and art material marketer -- Kokuyo Camlin to create a unique initiative – `Unwrapping Happiness’ at KidZania, Delhi NCR. In a month long activity conducted by KidZania, children visiting the theme park...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/27/Oxigen.jpg?itok=c0Qy6ALz
Oxigen fuels Arunachal tourism

MUMBAI: Oxigen Services, one of India’s largest payment solutions provider, has signed a Memorandum of Understanding with the Department of Tourism, Arunachal Pradesh for becoming the preferred partner for providing digital payment solution to the residents and tourists visiting the state. Oxigen...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/27/Colors_Femina.jpg?itok=CAPmGMf9
fbb: WB, Sikkim & AP girls win at Colors Femina Miss India

MUMBAI: India’s most exciting, glamorous and credible beauty pageant Colors Femina Miss India 2017 is underway and continues its talent hunt in at fbb / Big Bazaar at Salt Lake City, Kolkata.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/27/Mallikarjun_Das-Navin_Lalchandani_0.jpg?itok=24W1yIu4
Starcom India appoints Lalchandani as VP - buying

MUMBAI: Starcom, a part of Publicis Media India, has, in a significant development, appointed specialist Navin Lalchandani as the vice-president of its media buying operations.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/25/adobe1_0.jpg?itok=0lyin4JS
Adobe Cloud will manage ads across TV & digital formats

MUMBAI: Adobe has unveiled its new Adobe Advertising Cloud, the industry's first end-to-end platform for managing advertising across traditional TV and digital formats. Combining capabilities from Adobe Media Optimizer (AMO) and recently acquired TubeMogul, Adobe Advertising Cloud simplifies the...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/25/keshav%20%281%29.jpg?itok=nUdVEbhl
Brandttitude analytics will help understand customer behaviour & identify buying pattern

WNS Limited, a leading provider of global Business Process Management (BPM) services, has announced the launch of WNS BrandttitudeTM - a cloud-based business intelligence analytics platform designed to track brand performance, understand customer behavior and perceptions, and identify buying...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/25/tata%20%281%29.jpg?itok=aKRtixQr
Tata Capital launches profile-based under-Rs 15 lac loan app

A Tata app uses a highly sophisticated algorithm to evaluate financial and alternate data for detailed credit analysis – ‘myScore’ and is completely paperless mobile application which provides instant loan offer using end-to-end loan application within five minutes! The myLoan app is available on...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/nitti%20%281%29.jpg?itok=4lQ_Giq_
NITI Aayog, Nestlé India, Tata Global & Parle Agro execs pocket Excellence Awards

The Advertising Club (TAC) and the Advertising Agencies Association of India (AAAI) jointly announced the first ever champions of excellence who would be felicitated at the Goafest on 7 April 2017.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories