25 June 2013 Newsletter Subscription

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Volume 35 - Issue No: 72
 
 
 





Media, Advertising & Marketing
 
 
 
 

Retailers get creative; engage with consumers through digital media
 Retailers go big on digital media; promote product through social networking sites. With all fans and followers, they now look at converting them into loyal customers.

MSOs say that cable TV customer response positive for CAFs
 Even as the deadline for customers and cable TV operators to subit their details has come (25 June), MSOs say those who don’t comply will have their connections switched off.

Raanjhanaa collects Rs 18.75 crore for the weekend, YJHD still going strong at Rs 172.95 crore
 Raanjhanaa gained momentum over the weekend, Enemmy and Shortcut Romeo found no takers; even as YJHD is still going strong in its third week. BOX OFFICE!
 

Forty complaints relating to ads of health and personal care apart from education upheld by ASCI

Raymond selects Madison to handle its Rs 100 crore AOR biz

Cycle Pure Agarbathies to co-sponsor the upcoming ODI tri-series featuring India

Box Office mints on the three tentpoles, as 'Man of Steel' continues as No 1 globally

Family Ties creator Gary David Goldberg succumbs to brain cancer

 

Wimbledon ad spots sold out: ESPN Star

Starcom Worldwide wins Ranbaxy Global Consumer Healthcare AOR

Source: www.indiantelevision.com
 
Today's Newsbreakers.......India
Aakash tablet maker Datawind yet to get BIS tag
Damodar Foods launches snacks under ‘Kaarams’ brand
Snapdeal launches platform for sellers
Reliance gives a leg up to its iconic Vimal brand
Source: Hindu Business Line
   
Beauty soap Lux now for couples; Brand ropes Dhanush, Sonam Kapoor to whip up some lather
ASCI upholds complaints against 40 misleading ads in April
Microsoft unveils ad-free Bing search for schools
Source: Economic Times
   
Indian brands close the gap with MNCs in smartphone market
Source: Livemint
   
ASCI bans 40 ads, including SMS ad from McDonald’s
Source: Money Life
Snakes & ladders
India shines at Cannes this year
Connecting with the connected consumer
“If you are shooting at metrics that’s old world, then you are not going to be part of the new world”
Monkey business
“I would love to start every day with a game of golf”
Source: Financial Express
   
Nielsen says F&B brands rule recall in IPL-6
Madison Media bags Raymond media business
Advertisers yet to take to India-SL-WI cricket series
ASCI upholds complaints against 40 misleading ads in April
Source: Business Standard
   
Sachin Tendulkar is no more a brand favourite
Source: DNA
 
International News
Agency Founder Patrick McGrath Dies
GE Partners With BuzzFeed for B-to-B Native Ads
Hearst, Dr. Oz Launching Magazine in 2014
Obama Nominates 5th FTC Commissioner
Grand Prix for Good: Ants March With Leaf Billboards in BBDO's WWF Stunt
Paralympics Ad 'Meet the Superhumans' Powers to Film Craft Grand Prix
The Ad Viewability Debate Disrupts the Marketplace
Source: Ad Week
   
Dinsmore becomes editor of The Sun as Mohan takes wider role
Source: Media Week
   
UK mobile advertising market set to grow by 90% in 2013
Source: The Guardian
   
Magazines' iPad Editions See 24% Ad Boost in Q1
Source: AdAge.com
   
Quirky 'Dumb Ways to Die' campaign sweeps advertising awards
Source: Reuters
   
BSkyB Suspends Facebook Advertising Over Offensive Content
Source: Bloomberg
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