Technology

MSOs say that cable TV customer response positive for CAFs

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/01/24/Cable%20TV_0.jpg?itok=CHTreu1F

MUMBAI: Tomorrow is an important day for TRAI chief Rahul Khullar. Reason: the deadline for cable TV subscribers to send in their customer application forms (CFAs) ends then. And like in the past, it is quite likely that he will summon the heads of the major cable TV MSOs to his office and ask them for their latest update on the situation.

But before that many a cable TV subscriber who has been lax about submitting his CAF to the LCO or the MSO will find his or her analogue connection cut off. Because under cable TV DAS regulations that is the only way TV distribution will function in phase I metros (read Delhi and Mumbai), going forward.

Delhi, especially has been a worry for those in the digitisation value chain as LCOs and customers there (less than 50 per cent had sent in their CAFs as recently as two weeks ago) were taking the requests for CAFs lightly.

TRAI then cracked the whip on MSOs hoping to speed up customer response. Broadcasters – even GECs – were roped in to carry interesting promotional ads informing customers about the imperative for submitting CAFs. In fact, even as recently as four days ago, TRAI warned customers that there would be no change of date, so their CAFs would have to come in.

Indiantelevision.com spoke to some MSO heads to get its own update on how things have been progressing on this front. And most said things were looking up.

Says DEN Networks COO MG Azhar: "The process has been positive as we have already collected 75 per cent of applications." Azhar supports the move by TRAI to disconnect customers. "At some point, pressure is good," he points out. "We are positive that once we undertake all the activities including disconnection of non-complying customers, we will receive 100 per cent applications within a week."

Hathway Cable MD & CEO Jagdish Kumar G. PiIlai reveals that the company has received around 80-90 per cent CAFs for subscribers in Mumbai and Delhi. "Tomorrow we have a meeting with TRAI and let’s see how it goes. We are really happy that the response from both LCOs and consumers has been so positive. We hope that by 1 July. we can bring in retail billing."

Says InCablenet CEO Nagesh Chhabria: "The collections are still under process, we have managed to collect around 80 per cent in Mumbai and just about 65-70 per cent in Delhi." Naresh did add that the connections of the non-complying customers will be cut from tomorrow. "The ads currently running across TV sets is spreading awareness about the CAFs and we are confident that the customers will soon comply with the submissions of the forms."

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/16/vidgyor.jpg?itok=Pb4geTK1
Vidgyor develops machine learning based TV ad-break detection technology solution

Vidgyor started in 2014 by core team of video technology experts who worked at MNC like Yahoo!, STMicroelectronics developed machine learning (ML) based innovative solution which is latest advancement in their ecosystem.

Technology Hardware Components
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/13/talon.jpg?itok=dSSoQfxJ
Talon Partners with Sahaj Software to develop Plato and Ada, Proprietary OOH Technologies

Talon has launched its proprietary AdTech platforms, for OOH advertising, Plato and Ada.

Technology Software Applications
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/08/shilpa.jpg?itok=rpFpWFv2
ShilpaShettyKundra pioneers India’s first celebrity fitness application

The world today is powered by the internet, and as India goes through the Digital Revolution, Wellness Entrepreneur, ShilpaShettyKundra is all set to launch a one of its kind holistic wellness Application – The ‘ShilpaShetty’ Application.

Technology Software Applications
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/25/venkat.jpg?itok=kNRkdhzh
Worldline India appoints Venkat Sriramagiri as COO

Worldline India, a leading player in the payments and transactional services industry is pleased to announce the appointment of Mr. Venkat Sriramagiri as Chief Operating Officer (COO).

Technology Software Middleware
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/24/airtel.jpg?itok=xPp82JlT
Airtel renews long-term partnership with Synamedia to drive digital TV innovation

Synamedia, the world’s largest independent video software provider, today announced that it has extended its relationship with global telecoms operator Bharti Airtel in India. The new multi-year contract builds on Airtel’s 12-year partnership with Synamedia and the two firms’ shared foc uson...

Technology Software Applications
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/24/Astro.jpg?itok=I7gAZ3_V
Astro partners with Synamedia for new video services

Synamedia and Astro Malaysia Holdings (Astro), today announced they have entered into a strategic partnership to deliver a seamless premium video experience to Astro subscribers across all devices. Synamedia is the largest independent video software provider while Astro is Malaysia’s leading...

Technology Software Applications
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/16/Brightcove_0.jpg?itok=OMVu25Ro
Brightcove Signs agreement to acquire Ooyala’s online video platform biz

Brightcove, a global provider of cloud services for video, has announced that it has entered into a definitive agreement to acquire the online video platform (OVP) business of Ooyala, a provider of cloud video technology.

Technology Hardware Components
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/02/01/silver.jpg?itok=Ge4a-jEz
Silverpush grows 100% y-o-y following apac expansion

SilverPush, the marketing technology platform powered by artificial intelligence (AI) designed to effectively improve engagement between brands and consumers, is set to become the fastest-growing contextual marketing tech company from India.

Technology Hardware Components
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/shemaroo.jpg?itok=HA92023K
Shemaroo Bhakti App Acts as a Devotees Guide for Kumbh Mela 2019

Shemaroo Entertainment Limited, has curated a special section on Shemaroo Bhakti App for the devotees going to Kumbh Mela.

Technology Software Applications

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories