18 June 2013 Newsletter Subscription

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Volume 35 - Issue No: 67
 
 
 





Media, Advertising & Marketing
 
 
 
 

AAAI's Sharma: "Use BARC to improve TAM now"
 With Indian TV ratings coming under the scanner, AAAI president Sharma believes that referring broadcasters' issues with TAM to BARC will only help resolve the current crisis quicker.

Prasar Bharati CEO Sircar says it will continue with TAM TV ratings

Hathway's HD rush; launches Fox International Channels in Bengaluru
 Hathway Cable is looking at upping its HD subscriber base. And it's making a start by pushing FIC HD channels in the Garden City.

Stars light up Star Parivaar Awards 2013
 Television stars come together at Star Parivaar Awards to celebrate and share their success stories. SPECIAL REPORT!
 

RK Swamy BBDO launches new TVC for IndusInd Bank

KFC India targets net-savvy teens with first ever interactive digital campaign

Man of Steel exceeds market expectations amassing $196.7 million worldwide

 

Forecast sees big payoff for Google's mobile ads

Mutli Screen Media goes to the movies with film initiative

Reliance Games launches 3D & 2D mobile games for the ICC Champions Trophy
Source: www.indiantelevision.com
 
Today's Newsbreakers.......India
Consumer goods may turn costlier as rupee weakens
Timex Group may miss profits this year too
Bloomberg TV India terminates TAM services
Source: Hindu Business Line
   
Times OOH bags advertising rights of Mumbai internatioal airport
Cannes 2013: Will India's strike rate be better this year?
Airtel Digital TV tries out an ad-driven PPV
Vernacular print and digital media grow more relevant for brands
Source: Business Standard
   
The new protagonist
Branded Discontent
Hands tied back
Blending Operation
'Product Listing Ads':Google launches new ad format
Source: Financial Express
   
Cannes Lions 2013: India Wins Silver, Bronze for PR
Source: Economic Times
   
Google launches Product Listing Ads in India
Source: Times of India
 
International News
Instagram Video Invites Ads Speculation, Puts Vine on Notice
W+K's Journey With Heineken Leads to Grand Prix in Creative Effectiveness
Agencies and Cannes Judges Say Less Is More for Mobile
Bauer Launching Three New Titles
Condé Nast Shakes up Glamour Leadership
Apple Releases Some National Security Request Data
Ogilvy Brazil Scores Promo Grand Prix for Soccer Team's Organ Donor Campaign
Source: Ad Week
   
JCDecaux to target shoppers with 400 digital screens outside Tesco
Source: Media Week
Bausch to step down from SES
Source: Advanced Television
   
MEC UK partners with InMobi to deliver mobile rich media advertising
Source: Mobile Entertainment
   
Mitsubishi Cruises Back Into Network TV Advertising
Source: AdAge.com
   
Google expands its lead in mobile advertising
Source: Columbus Dispatch
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