India's pubcaster Prasar Bharati says it is going to continue
with its subscription to TAM's TV ratings services. "Why
should we unsubscribe?" asks its CEO Jawhar Sircar.
recent times, Prasar Bharati's DD Samachar, and DD News' prime
time bulletins have been scoring well in the prime time slot
and the ratings of these have climbed up in contrast to private
channels, the programmes of which have shown a drop.
also alleges that the TV broadcasters association, The Indian
Broadcasting Foundation (IBF) has become an elite club protecting
the interests of only certain leading private broadcast TV
networks, which has become even more evident in the entire
TV ratings crisis that has hit India in the past two weeks.
many years, Prasar Bharati's heads were driving the IBF right
from Anil Baijal to Rajeeva Ratna Shah to KS Sharma. But in
recent times, the IBF has become a closed club. We are not
included in its functioning," says Prasar Bharati CEO
we had issues with the TV ratings with TAM, which of the private
broadcasters supported us?" questions Sircar. "They
totally stayed away."
are the only ones who have taken some action against TAM:
the Competition Commission of India is investigating the matter,"
says he has expressed his concerns over the current TV ratings crisis to the ministry of information
coverage of the LC1 markets was brought in at the behest of
the government and Prasar Bharati our ratings have improved;
while the private satellite TV channels have not," he
says. "I am totally against removing LC1 markets from
the TAM TV ratings sample. Yes, you can improve TAM's reporting
but I am not in favour of there being no TV ratings."
consensus seems to be developing in the broadcast industry
that TAM should put its ratings service on hold for a while
and get its house in order before starting to report again.
says that in recent times Prasar Bharati has been excluded
from most IBF decisions. "There was just one case where
the DD director general Tripurari Sharan was called,"
he says. "They have been wanting me to come, but I do
send an official on occasion."
officials deny this. They say Prasar Bharati has been made
aware of every action and has been getting every communication from it.
IBF secretary general Shailesh Shah has already denied allegations that the broadcasters' association was behind the TAM unsubscribe move.
"We have never told broadcasters
to unsubscribe from TAM. We just sent an advisory to our members
making them aware of that some members are not happy with
the ratings," he had
told indiantelevision.com on 10 June. "And the advisory clearly states that each one has to react according to what is in each one's best interest."
News and Samachar beat pvt news channels: Prasar Bharati CEO
TAM TV ratings: IBF sends advisory to TV channels