11 June 2013 Newsletter Subscription

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Volume 35 - Issue No: 65
 
 
 





Executive Dossier

 
 
 
 

"We hope to reach a mature solution on the TAM ratings issue"
 Interview with MadisonWorld chairman & managing director Sam Balsara

Media, Advertising & Marketing
TAM-Broadcaster face-off: Media agencies give their perspective
 Media agencies accept that BARC is the answer for the future. But shutting down TAM is out of the question. Buying is done on TV ratings, not perceptions, they say.

YPD 2 fails to make a mark at the BO; even as YJHD reaches 104 crore
 The Deol family's comedy caper makes a below average opening at the BO; YJHD is still going strong at the BO even as it crossed the Rs 100 crore mark by end of its first week.BOX OFFICE!
 

Sudip Roy is Neo Sports Broadcast senior VP, ad revenue

Man of Steel coming to life through Nokia

Dentsu bags creative and media mandates of Gatsby

Star Trek director J.J. Abrams to move into Star Wars model

Jerry Bruckheimer hopes for a Lone Ranger franchise, Top Gun sequel

Superman's opening flight might cross the $100 mn barrier at the BO

 

Rudolf Fernando appointed as National Head of Global Advertisers

South African golfer Brandon Stone signs up with IMG

Havas Media Group acquires MFG Labs

Source: www.indiantelevision.com
Today's Newsbreakers.......India
Reebok’s ‘Fit Hub’ stores opening today
Bangkok-based Eastin Easy brand debuts in India
Microsoft India appoints Karan Bajwa as MD sales & marketing
Viacom18 to complete buy out of ETV channels by year-end
Source: Hindu Business Line
   
Reebok makes a comeback as a premium fitness brand
Ad agencies riled up as channels walk out on TAM
Cadbury India MD's salary cut by 35%, other top brass' pay down by 2-19% in 2012
Advertising the Mt Everest
Source: Economic Times
   
Advertisers, agencies rally behind TAM in fight with broadcasters
Google said to be buying Waze for $1.1 billion for social maps
Source: Livemint
Old & beautiful
Toys adults love
Frail attempt to break the ice (cream)
A list of don’ts and don’ts
Bits & bytes
“Signs from digitisation are positive & the demand for specialised content seems to be growing”
To win or not to win
Source: Financial Express
   
Advertisers bat for TAM after broadcasters' boycott
Adidas plans revival of fraud-hit Reebok biz in India
Source: Business Standard
   
Facebook introduces update to Facebook ads
Source: Telecom Tiger
International News
David Perry Says Goodbye to Saatchi After Long Run
The Atlantic Launches a Paid Product
MRM's Michael Mclaren on the Company's Changing Business
P&G Partners With Zefr to Listen in on YouTube Fan Base
AOL's Brand Production House, Be On, Scores First Project
Condé Nast Traveler Publisher Carolyn Kremins Moves to Epicurious
Ad of the Day: Tango
Source: Ad Week
   
Yahoo partners Sky News to create Sunrise service
Source: Media Week
   
Twitter Launches #FollowMe Video Sharing Tool
Source: Mashable
   
Changing Advertising Summit 2013: sponsors and partners
Source: The Guardian
   
Negotiations Continue as Advertisers Push Back on Price Hikes
Source: AdAge.com
   
Emanuel wants to expand city's digital-ad reach
Source: Chicago Tribune
   
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