Movies

Superman's opening flight might cross the $100 mn barrier at the BO

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MUMBAI: Within a week from now, the box office is going to be struck by the Kryptonian capped superhero film, Man of steel. The Superman reboot, has the 300 director Zack Synder at the helm and stars Henry Cavill as Superman, along with Amy Adams, Laurence Fishburne, Antje Traue, Ayelet Zurer, Jadin Gould, Rebecca Butler and Christopher Meloni in its leading cast.

 

According to sources, Warner Bros‘ Man of Steel hitting the theatres on June 14 in UK and US should be geared up for a strong $100 million debut at the US box office alone. Given the early buzz on the film has been strong with a healthy marketing campaign spend of over $150 million. Warner Bros has been going into an overdrive in promoting the movie, with 13 TV spots and 4 clips to date, and while the final trailer dropped yesterday, there is likely much more to come over the next seven days, added by a source.

 

It seems a lot of expectations are riding on the $225 million blockbuster especially with Warner Bros wanting a Justice League film within the next four years. After Christopher Nolan‘s Dark Knight‘s standalone stupendous success at the box office, Warner Bros is all set to re-launch the red capped DC superhero, Superman through Man of Steel, in their attempt to create a wider universe for other superheros as well.

 

Also with Iron Man 3‘s collections surpassing the $1.2 billion mark, sources expect that the Christopher Nolan produced Man of Steel has a long way to go to compete with the likes of Marvel‘s Mr. Stark.

 

Still the industry observers look strongly at the reboots imprint on the box office which premiers on June 10 in New York.

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