5 July 2013 Newsletter Subscription

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Volume 35 - Issue No: 80

 
 





Media, Advertising & Marketing

 
 
 
 

Aidem Ventures: A comeback tale
The media outsourcing firm was given up for almost dead in 2011. Two years later it is alive, healthy and kicking and raring to go. Special Report

Life OK the only gainer in wk 26
Major Hindi GECs lost out to the cricket frenzy in week 26 of TAM's TV ratings; Star Plus still holds the lead, Zee and Colors follow.

IBF wins anti-competitive case on net billings issue
The Advertising Agencies Guild had appealed to the Competition Commission that the IBF's decision to force agencies to shift to net billings was anti-competitive. The CCI dismissed it.

 

New Chingles TVC does a googlee to create laughter

CFA appoints Ketchum Sampark as its PR and social media agency

Insidious is back to drive the daylight out of its viewers

Asian films win major prizes at Moscow International Film Festival

 

BBC World News and BBC.com launch a new series of CEO Guru

Source: www.indiantelevision.com
 
Today's Newsbreakers.......India
Unilever raises stake in HUL to 67%; buyback leaves Dalal Street aflush with Rs 19,220 crore
Source: Economic Times
   
Twitter to start targeting ads based on cookies
Source: Mobiletor
   
US state department spent $630,000 to win Facebook `likes'
Source: domain-b
   
Twitter begins targeted ads using cookies
Source: Think Digit
   
Japanese advt giant Dentsu plans $1.2-bn share issue to repay debt
Source: domain-b
   
Emami steps up ad spend to keep volumes growing
Source: DNA
P&G invokes Bollywood in toothpaste battle
Source: Livemint
   
A platform to celebrate advertising and corporate films is born: Campaign India Film Crest Awards
Source: Campaign India
   
Twitter begins cookie-based ad targeting
Source: Financial Express
   
Twitter to introduce customized advertising in the US
Source: Zee News
   
Local brands chase celebrity endorsers
Yahoo! to 'buy' Xobni for about $70 mn in latest takeover
Roopam Garg appointed India Head, New Business Development, GM, MEC North
Champions trophy brings viewership
Source: Business Standard
 
International News
Twitter Debuts Ad Targeting Based on Email Addresses and Cookies
Disney Wraps Major Upfront Sales
Bridgestone Tires Moves to Publicis Dallas
Coke Bottles and Cans Serve as Instruments in Promotional Music Video
Netflix Buys Exclusive Rights to Bletchley Circle From PBS
Polygon's Human Angle Series Attracted Over 200K Video Views
Ad of the Day: Honda
Source: Ad Week
   
Twitter to use web browsing history to target promoted tweets
Source: Media Week
   
Live-odds advertising ban to apply in South Australia from August 1
Source: ABC Online
   
Russia to ban advertising of medications on TV and radio
Source: Pravda
   
GAME pulls mention of SNES emulator from its Ouya advertising
Source: Eurogamer.net
   
Advertising Board postpones plan to hold 3-day Ad Congress in Davao City
Source: Inquirer.net

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