MAM

Life OK the only gainer in wk 26

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/10/24/lifepk-800x800.jpg?itok=Mc4f6Afh

MUMBAI: Hindi GECs seem to be on the losing side for week 26 of TAM ratings as most of them saw a drop in their GRPs. Life OK was the only gainer clipping an additional six GRPs taking its score to 142 GRPs (136 GRPs).

Star Plus continues to dominate the chart even after losing nine points taking its tally to 232 GRPs (243 GRPs). Last week?s highest gainer Zee TV holds on its no 2 position with 197 GRPs (209 GRPs) followed by Colors with 184 GRPs which came down from 188 GRPs in week 26 putting them on the losing side.

Sony remained stable with 149 GRPs, continuing to stay at the fourth position while Life Ok, the only winner for the week, secured the fifth position. Once again, Sab went back to the sixth position when it rated 139 GRP (138 last week).

Coming back to Numero uno Star Plus, Diya aur Baati Hum proved to be the star yet again when it rated 3.5 TVR (3.7 last week). Another prime time show, Yeh Rishta Kya Kehlata Hai remained stable at 3.0 TVR. Pyar Ka Dard Hai rated 2.9 TVR (2.8 last week) and Saathiya also lost 0.2 points rated 2.9 TVR (2.7 last week). The late night show Veera saw a drastic drop of its TVR from 2.3 TVR (3.0 last week). Wonder why the audience suddenly stopped watching the antics of Veera and her brother. The reality show India?s Dancing Superstars maintained its viewership at 1.8 TVR on Saturday but could not cope with it on Sunday as its TVR fell to 1.5 TVR (1.8 last week). New show Meri Bhabhi saw a slight growth, taking its score to 2.0 TVR (1.9 last week).

Zee TV?s new reality show DID Super Moms lost few points to the chart taking its tally to 3.3 TVR (3.5 TVR) on Saturday and 2.6 TVR (2.7 TVR last week) on Sunday. Its fictional offering Qubool Hai maintained stability generating 3.4 TVR, Sapne Suhane Ladakpan Ke rated 2.3 TVR (2.6 last week). The reality peep show Connected Hum Tum witnessed stability with a 0.7 TVR. New historical show Jodha Akbar generated 1.8 TVR (2 last week). The Ranbir Kapoor starrer Barfi! that aired on 23 June generated a 2.1 TVR in the afternoon and 0.9 TVR in the evening.

Colors slipped to No. 3 as its popular celebrity dance reality show Jhalak Dikhhla Jaa generated a 2.3 TVR on Saturday (2.1 TVR) and 1.7 TVR on Sunday (1.8 TVR). Fiction shows on Colors seem to be dragging. Thus, Balika Vadhu witnessed stability when it rated 2.5 TVR, Madhubala- Ek Ishq Ek Junoon, also shed ratings and closed at 2.2 TVR (2.4 TVR) and Uttaran rated 2.0 TVR (2.2 TVR). New comedy show Comedy Nights with Kapil saw a fall closing at 2.8 TVR (3.4 TVR) on Saturday and Sunday.

Fourth placed, Sony Entertainment Television?s long running crime series CID witnessed a slight growth as it rated 2.2 TVR (2.1 last week). Crime Petrol managed to remain stable rating 1.8 TVR. On the other hand, Comedy Circus ke Ajoobe rated 1.3 TVR. Its new historical show Maharana Pratap saw an improvement of 0.4 TVR, generating 1.8 TVR (1.4 last week).

Other fiction shows either held on to their viewership or dipped marginally during the week. Sony?s all new Indian Idol Junior (IIJ) notched up taking its score to 2.4 TVR (1.8 last week) on Saturday and rated 1.3 TVR on Sunday respectively. Cricket fever is definitely not losing out on the audiences when Sony aired ICC Champions Trophy Final India vs England which clocked a 2.4 TVR.

Fifth placed, Life OK?s top series Mahadev rated 1.8 TVR (1.9 last week). The new fiction show Do Dil Ek Jaan increased its score to 0.8 TVR (0.6 TVR). Savdhan India generated 1.3 TVR (1.2 last week).

Sab?s top chart fiction show Taarak Mehta Ka Ooltah Chashmah continues to be the channel leader with 3.4 TVR (3.5 TVR). Chidiya Ghar saw a marginal improvement when it scored 1.6 TVR (1.4 last week). Other fictional shows witnessed a marginal rise and fall as well.

Sahara rated 19 GRPs (20 last week), but it still continues to be at the bottom.

In the movie channels genre: Zee Cinema saw a rise, reporting 104 GRPs (100 last week); Star Gold fell to 101 TVR (109 last week and Movies OK was at 48 GRPs (55 last week). On the other hand, Max reported 117 GRPs (122 last week).

All in all, week 26 saw most of the Hindi GECs losing out their loyal audiences. How will it fare next week, let?s wait and watch.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/23/alok.jpg?itok=MAB2VkqM
Initiative appoints Alok Sinha as chief strategy officer

IPG Mediabrands has appointed Alok Sinha as chief strategy officer in line with the agency’s transformational vision merging legacy with new-age dynamism.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/23/Anita%20Nayyar.jpg?itok=W6JCIGF0
Anita Nayyar elevated as CEO of Havas Media Southeast Asia

Havas Group has promoted Anita Nayyar as CEO of Havas Media Southeast Asia on the back of an accelerated growth strategy in the region. This is in addition to her role as CEO of Havas Media India.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/23/Vivek-Katoch.jpg?itok=V7AcuoPj
Guest Column: The changing landscape of 'Festive Marketing'

Festive season is a time when marketing spends by brands shoot through the roof – and for good reason. This is the time when most high-ticket purchases are made, or if not, influenced. Because of these, most products have huge discounts going on their platforms or brands.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/lebels.jpg?itok=VW9P_FKa
Publicis.Sapient launches campaign with The Humsafar Trust

Publicis.Sapient, the digital business transformation hub of Publicis Groupe, has launched a short film, #PeopleNotLabels, in partnership with The Humsafar Trust, India’s oldest LGBTQ organisation.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/amir.jpg?itok=EQqQGKB-
Datsun appoints Aamir Khan as face of brand

Datsun has announced actor Aamir Khan as its brand ambassador in India.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/housing.jpg?itok=FwquePmy
Housing.com launches new TVC campaign for ‘Home Utsav’

Real estate platform Housing.com has announced the launch of the new TVC campaign for ‘Home Utsav’, an annual online home shopping festival.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/rr.jpg?itok=-VI9JKWo
IdeateLabs retains the digital mandate for RR Kabel with global expansion

In a recent announcement, IdeateLabs, a Mumbai-based digital agency has retained its creative and digital duties for RR Kabel, a leading wire and cable manufacturer.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/bloom.jpg?itok=GJ1necQ8
Bloomberg|Quint WhatsApp Service - India’s only business news service which offers customized news & stock updates on the go Over 3.5 lakh subscribers in less than 8 months

WhatsApp has become synonymous with communication on the Internet and with brands deploying innovative means to engage with customers using the app, it has gone beyond being just an informal messaging app.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/kumar.jpg?itok=tTOLY329
Matrimony.com appoints Jaikumar KP as SVP for MatrimonyPhotography

Online matchmaking and marriage service matrimony.com has appointed Jaikumar KP as senior vice president to spearhead sales and operations of MatrimonyPhotography, the leading Wedding Photography and Videography Service that has completed nearly 15,000 weddings.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories