17 July 2013 Newsletter Subscription

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Volume 35 - Issue No: 88
 
 
 





Media, Advertising & Marketing
 
 
 
 
 

Broadcasters vs Advertisers: the balance tilts?
 Broadcasters continue to air ads even after the deadline, but they seem amenable to a compromise formula, said the head of one of the seven networks.

Why TVCs continue to air on TV, despite deadline expiry
 It relates to a clause in the advertising deal contracts that broadcasters, agencies and advertisers normally sign: it requires a 14 day notice for cancellation, apart from other things.

Discovery India opts out of monthly TV ratings reporting
 The group of eight TV broadcast networks has shrunk to the group of seven once again with Discovery opting out.

TV9, SunTV deny that there is any talk of a sale
 The TV9 senior management has termed it as totally speculative, saying there are no talks with Sun Network for a stake sale.
 

BookMyShow.com and PVR Cinemas enter into a strategic partnership

Apple's TV service would pay networks to allow ad skipping

After fantasy it's sci-fi for Mackenzie Foy

Kevin Costner in talks to play the lead in 'Midnight Delivery'
 

Millward Brown's link (TM) with facial coding technology increases its database to 800 adverts across Asia

Maa TV partners with Amagi to launch customised channel feeds to Singapore
Source: www.indiantelevision.com
 
Today's Newsbreakers.......India
OnMobile appoints new chief commercial officer
Vietnam PM’s son-in-law gets McDonald’s franchise
Source: Hindu Business Line
   
Celebs now include social media in endorsement contracts, get paid separately for tweeting
World View: Yound Indian admen discuss Intel and Toshiba's 'the beauty inside' ad
Twitter to conduct auction of promoted trends centered around 2014 FIFA World Cup
Source: Economic Times
   
BookMyShow bags PVR’s Rs 1,000 crore e-business
Source: Times of India
   
Discovery Networks tunes back into weekly TV ratings
Flipkart beefs up to take on Amazon
Coca-Cola earnings fall
Source: Business Standard
   
Internet giants agree on bid to block ads promoting piracy
Top advertisers to pull out ads from broadcasters over TAM row from today
Source: domain-b
 
International News
Are Americans Ready for Marijuana Advertising?
American Dad Moves to TBS in 2014
Washington Insider Named New NBCU Counsel
Is Now the Time for CBS to Jump on Hulu?
Vox Media Studio Produces Baseball-themed Web Video Show for Jeep
Celeb Media Prepares for Royal Baby 'Blowout'
Ad of the Day: Is NeverWet as Lovable in a Polished TV Spot?
Source: Ad Week
   
CBS Outdoor sold to Platinum Equity for $225m
Source: Media Week
   
   
Google offers free products and advertising for UK charities
Source: Telegraph.co.uk
   
White House supports ad industry anti-piracy plan
Source: Advanced Television
   
Madison Avenue Says It Doesn't Fear Apple's Ad-Skipping TV Service
Source: AdAge.com
   
eBay advertising aims to target 70% of Australian online shoppers
Source: The Drum
   
   
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