MAM and PVR Cinemas enter into a strategic partnership

NEW DELHI: Bigtree Entertainment, the holding company of the entertainment ticketing portal, today announced its association with PVR for a five-year deal as the online ticketing partner for PVR Cinemas across India.

The companies are targeting ticket sales worth Rs 1,000 crore over these five years exclusively on for PVR besides PVR‘s present existing sale of tickets from its Box Office and other channels founder and CEO Ashish Hemrajani said, "This association is a great development from the entertainment industry‘s perspective, with two significant players in their specialised domain coming together. We are happy to partner with PVR cinemas, which is continuance in our efforts in making entertainment hassle-free for consumers. The partnership extends to areas outside just pure sales but also to harnessing bookmyshow‘s analytical ability to ensure targeting the right content to right users as well as marketing initiatives around non-movies and alternative content".

PVR Cinemas Group president and CEO Pramod Arora said, "In our everlasting zest to provide convenience to our esteemed patrons, we have associated and partnered with as our preferred e-ticketing channel partner. We have been in discussions with BMS for quite some time to work out this association, which shall help us touch millions of new additional customers who may now experience the joy of watching films at PVR Cinema near them. This is another initiative to help augment the box office revenues by reaching out to more and more consumers and achieving better penetration in our micro markets. Besides a better reach, our association with BMS shall also help us in CRM initiatives by deploying tools like KYC (know your customer) to help us serve our customers with their preferred choice of seats, concessions and other soft offerings. To sum up, this association is a sure delight not only for us but for our patrons, film distributors and producers alike!"

Bookmyshow will market and sell tickets of PVR Cinemas, over its web, mobile apps and other affiliate channels. The significant consumer shift over the past few years towards online and mobile sales, with a strong CRM backbone allows better segmentation and analysis in marketing relevant content to users. This shift also helps reduce the burden at the box office by reducing costs and making up for the lack of customer data thereby helping in predictive modeling.

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