15 July 2013 Newsletter Subscription

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Volume 35 - Issue No: 86
 
 
 





Media, Advertising & Marketing
 
 
 
 
 

7 broadcast networks have 24 hours to revert to weekly TV ratings
 This is contrary to reports that advertisers have already sent cancellations for their advertising spots from 12 July.

Mathrubhumi's Kappa TV perks up Malayalam youth TV market
 This youth focused music channel has chosen to be different from others of its ilk and has awakened rivals.Special report

Advertisers vs Broadcasters: The battle for weekly TV ratings
 Advertisers want weekly TV ratings data. Seven broadcast networks have told TAM to report on them on a monthly basis. Who will blink first? Special report
 

Mahindra's Verito Vibe dons on a sporty look

Early Friday returns show 'Pacific Rim' and 'Grown Ups 2' in a tight race

Alice in Wonderland sequel locks Depp to reprise the Mad Hatter
 

Titan ties up with Italian motorcycle brand Ducati to sell its limited range
Source: www.indiantelevision.com
 
Today's Newsbreakers.......India
Shahrukh, Hrithik movies inspired Chinese trio to intrude into India
With university status, Narsee Monjee deems fit a brand makeover
Dabur India and Hindustan Unilever’s tech route to rural markets
Yahoo! bets on Tumblr to catch up with youth
Source: Hindu Business Line
   
Misleading ads most rampant in health, personal care space
Source: Economic Times
   
Leaked Moto X video ad shows the phone has a few neat tricks
Source: GSM Arena
   
Retailers, brands may end discounted sales early on bumper sales
Advertising beats slowdown blues
Source: Business Standard
   
Advertisers threaten to pull out over TV ratings
Branding the biopic: a marketing tale
Top television ads in May
Source: Livemint
 
International News
Hulu Off the Market, Will Get $750 Million Cash Infusion
CollegeHumor CEO Resigns
David Murphy Heads to Team Detroit
McGuinness Leaves DDB Chicago for Chobani
Déjà Vu at House Hearing on FCC Process Reform
Y&R Finds Another Tech Buddy in Shazam
Adweek's Top 10 Commercials of the Week
Source: Ad Week
   
Y&R partners globally with Shazam
Source: Media Week
   
   
Mobile advertising measurement guidelines released
Source: Research Magazine
   
Adap.tv partners with Brainient studio to extend video advertising measurement offer
Source: The Drum
   
Hedge Funds Won't Rush to Advertise Even After Ban Lifted
Source: AdAge.com
   
Tourism Department awards $600k in co-op advertising
Source: Albuquerque Business First
   
   
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