MAM

Titan ties up with Italian motorcycle brand Ducati to sell its limited range

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/01/30/TITAN.jpg?itok=VlByCi-5

NEW DELHI: In a novel marketing technique, the Titan brand of watches has tied up with Italian motorcycle brand Ducati to release a new range inspired by the technology and finesse of the Italian brand.

The Titan Ducati collection comprises eight watches and will be available in Delhi, Bengaluru and Mumbai for the next eight to 12 months.

Said to have been inspired by the naked Ducati bike models, the watches costing Rs 22,995 to Rs 26,995 have features like multiple piece case construction, stainless steel body, carbon fibre dials and fully automatic multifunction calibres.

Titan will not sell these watches in volumes but expects to sell 5000 models, showcasing the features of Titan as a brand and a timepiece, along with the personality of Ducati.

According to Titan Global marketing and product head Rajan Amba said, "Collaborations are nothing new for Titan that has in the past partnered with other brands as well. From cars to Marvel super heroes, Titan thrives on shared messaging and mutually beneficial alliances."

Referring to the high price, he said the look, feel and design intricacy of the movement and not the price mattered.

Amba says "We are going to use outdoor publicity in Bangalore and Bombay, while in Delhi the focus would be print. We are choosing large hoardings and good locations."



Ducati Motor holding S.p.A B.U. director apparel & brand development Lucio Attin? said, "We are delighted that a great company such as Titan selected the brand Ducati to launch a new collection of sport inspired watches in India. This represents the confirmation that Ducati is more and more a global brand expressing the values of sport, style and performance, well beyond the boundaries of the motorcycle world."

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/lebels.jpg?itok=VW9P_FKa
Publicis.Sapient launches campaign with The Humsafar Trust

Publicis.Sapient, the digital business transformation hub of Publicis Groupe, has launched a short film, #PeopleNotLabels, in partnership with The Humsafar Trust, India’s oldest LGBTQ organisation.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/amir.jpg?itok=EQqQGKB-
Datsun appoints Aamir Khan as face of brand

Datsun has announced actor Aamir Khan as its brand ambassador in India.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/housing.jpg?itok=FwquePmy
Housing.com launches new TVC campaign for ‘Home Utsav’

Real estate platform Housing.com has announced the launch of the new TVC campaign for ‘Home Utsav’, an annual online home shopping festival.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/rr.jpg?itok=-VI9JKWo
IdeateLabs retains the digital mandate for RR Kabel with global expansion

In a recent announcement, IdeateLabs, a Mumbai-based digital agency has retained its creative and digital duties for RR Kabel, a leading wire and cable manufacturer.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/bloom.jpg?itok=GJ1necQ8
Bloomberg|Quint WhatsApp Service - India’s only business news service which offers customized news & stock updates on the go Over 3.5 lakh subscribers in less than 8 months

WhatsApp has become synonymous with communication on the Internet and with brands deploying innovative means to engage with customers using the app, it has gone beyond being just an informal messaging app.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/kumar.jpg?itok=tTOLY329
Matrimony.com appoints Jaikumar KP as SVP for MatrimonyPhotography

Online matchmaking and marriage service matrimony.com has appointed Jaikumar KP as senior vice president to spearhead sales and operations of MatrimonyPhotography, the leading Wedding Photography and Videography Service that has completed nearly 15,000 weddings.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/nawaz.jpg?itok=wSAcp2uM
Publicis India terminates Ishrath Nawaz

Publicis India has decided to terminate Ishrath Nawaz following allegations of sexual harassment against him.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/IKEA.jpg?itok=24LwM0Nf
IKEA gives 'voice' to products in latest campaign

The IKEA store launch in Hitec City, Hyderabad, has been one of the most talked about launches in recent times. A much-anticipated event, the store launch was preceded by the brand’s first ever communication for the Indian market, created by Dentsu Impact – the creative agency from the Dentsu Aegis...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/ajay.jpg?itok=ps3iFQgu
Ajay Gahlaut resigns from Ogilvy India

Ajay Gahlaut, the deputy CCO of Ogilvy India and CCO of Ogilvy North has resigned from the company. 

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories