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Volume 33 - Issue No: 60
 
 
 
 
 
 
 





Media, Advertising & Marketing
 
 
 
 
 
 

Thailand’s Chuo Senko enters India via JV with DDB Mudra
 The two agency networks set up Chuo Senko India Co Ltd, 51% owned by Chuo Senko (46% through Chuo Senko and 5% through Ad India Ltd) and 49% by DDB Mudra; launch likely this month itself.

Mathrubhumi to invest Rs 500 mn in news and music channel
 The Malayalam news channel to be called Mathrubhumi News & launch on 23 Jan; the speciality channel Kappa TV to go on air from 1 Feb. UPDATED!

Zeel acquires satellite rights of 35 Mukta Arts' films for Rs 250 mn
 Zeel will have the rights for five years; will cough out the entire amount of Rs 250 mn in 2013.
 

B4U gets Amar Dixit as regional head sales N&E

Asian Paints continues with Indigo for digital duties

From Here On to handle communication duties of Canon Pixma Pro series

2012 : A year of agency consolidation
2012: Industry unites to avert deadlocks : Arvind Sharma
Recapping 2012
Kids TV genre needs to expand amid more channel launches : Monica Tata
Digitisation the potential game changer for kids TV : Nina Elavia Jaipuria
Kids broadcasters gear up to play in India's digital era
Infotainment, lifestyle genre gets sprightly
Specialised channels: The growing flavour of entertainment
more>>

Prachar Communications wins Dhanuka Pesticides' media & creative biz

Scarecrow creats Rupa's new ad to promote voting

 
Batman car auctioned for $4.6 million
Brian De Palma to direct Al Pacino in next project

Maaza launches new ad campaign with Imran Khan & Parineeti Chopra

GfK establishes integrated Social Media Analysis for marketers

TV Ratings
Top 10 Programmes (27/05/2012 to 02/06/2012)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (27/05/2012 to 02/06/2012)
SONY MAX
Star Plus
Z Zee TV
Colors Viacom18
SONY ENTERTAINMENT TV
SONY SAB
Life OK
Sun TV
Star Pravah
Star Jalsha
Disney XD
GEMINI
Star Gold
ETV Marathi
Z Marathi
Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Sudhir Mishra's latest film Inkaar creates flutter in advertising world
    		• FMCG companies like Hindustan Unilever, Dabur woo ragpickers to clean up sachets & lighter plastic packaging
    Source: Economic Times
       
    		• BL, IIMC alumni to host meet on digitising businesses
    		• L’Oreal-owned Kiehl’s to woo Indian buyerswith 15-20% discount
    		• Tanishq launches diamonds for teens, working women
    		• Proline on expansion mode, to set up pop-up stores
    		• Amar Chitra Katha announces Tinkle stationery products
    		• Ditto TV signs distribution deal with IndiaCast
    		• Sony SIX to air Golf Premier League
    		• Blue Star hopes a hot summer will see AC sales spike
    Source: The Hindu
       
    		• Samsung takes potshot at Blackberry in new ad
    Source: domain-B
       
    		• Ex Bigg Boss contestant Sapna Bhavnani strips for new PETA ad
    Source: Hindustan Times
       
    		• Sales Agent
    		• Hunger games
    		• “My travels help me understand my customers better”
    		• Reliance speaks in Bhojpuri
    		• When traditional woos digital
    		• And the saga goes on...
    		• “There is nothing wrong about being affordable”
    Source: Finanacial Express
       
    		• Printvenue Goes Live, Launches Its First TV Commercial
    Source: Siliconindia.com
       
    		• Colgate looks to make bigger mark in toothbrush segment
    Source: Business Standard
    International News
    		• To Solve Cross-Channel Attribution, Adometry Raises $8 Million
    		• Target 'Snacks' Around Super Bowl Spend
    		• Gildan Apparel Teases One-Night-Stand Super Bowl Ad
    		• DDB Creative Pioneer Levenson Dies at 83
    		• Agency of the Year: PHD
    		• It's Man vs. Cheetah in Super Bowl Ad Teaser for Skechers
    		• Walgreens Reviews $200M+ Media Account
    Source: Ad Week
       
  		• Northern & Shell combines print and TV partnerships teams
    Source: Media Week
  		• Dish Takes Out Ads Bashing CBS
    Source: TV Week
       
    		• Gracenote and INVIDI team for targeted ads
    Source: Advanced Television
       
    		• DLD 2013: TV advertising to get smart
    Source: The Guardian
       
  		• Chevy Revamps 'Blue Arch' Dealer Spots
    Source: AdAge.com
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