Television

Mathrubhumi to invest Rs 500 mn in news and music channel

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/09/07/m.jpg?itok=DGLM8EgL

MUMBAI: Mathrubhumi TV, the television arm of Kerala’s Mathrubhumi Group, is planning to invest Rs 500 million in a Malayalam news channel and a multi-lingual music channel.

Mathrubhumi News will launch on 23 January while Kappa TV, the music channel, will go on air from 1 February.

The launch of these two channels will mark print major Mathrubhumi's entry into Kerala’s competitive TV news broadcasting space dominated by News Corp-owned Asianet Communications, its print media competitor Manorama News, news agency IANS’ Reporter TV and India Vision News.

    



Both the channels are free-to-air and have already secured carriage deals with most of the cable operators in the state including Asianet Cable Television, Kerala’s biggest multi-system operator (MSO). The company is also planning to launch the news channel in Gulf and in metro cities like Mumbai and Delhi.

Mathrubhumi TV chief executive officer Mohan Nair, who has earlier worked with Asianet Communications as COO and Sri Lankan media conglomerate Maharaja Broadcasting Corporation as CEO, believes that the television foray is a natural extension for the Mathrubhumi Group as it has interests in print through leading Malayalam daily Mathrubhumi and in radio courtesy Club FM.

"We had diversified into radio some years back and so we saw a rightful extension in television,” Nair says.

Mathrubhumi TV, which is also into content production, is a subsidiary of Mathrubhumi Printing & Publishing Co. Ltd. (MPPCL).

For 2010-11, MPPCL reported a net profit of Rs 300.4 million on net sales of Rs 3.89 billion. For the nine months ended 31 December, 2012, the company reported a net profit of Rs 238.6 million on net revenues of Rs 3.28 billion.

The TV News foray

Launching a news channel was a no-brainer for the Malayalam media company as it complements Mathrubhumi’s print media business. The 90-year-old Mathrubhumi newspaper is the flagship brand of the company and competes with Malayala Manorama which incidentally also runs a news channel, Manorama News.

Nair, who has also served as the chief of bureau of Economic Times in Mumbai, believes that the news channel's USP will be its HD technology, talented team of journalists, and independent coverage.

The last bit is important as Kerala has political party backed news channels namely Congress’ Jaihind TV and CPI (M)’s People TV.

“There are only four to five pure news channels in Kerala. Our USP is that we will be an independent news channel,” avers Nair.

News broadcasters in Kerala, like in the rest of the country, are heavily dependent on ad revenue, which is estimated to be in the region of Rs 1 billion.

The news channel will have Unni Krishnan as the Chief of News with a team of 250 journalists assisting him. Mathrubhumi News will have a bureau in every district of Kerala which will give it an edge in covering locally relevant issues.

Outside Kerala, the channel will also have bureaus in Delhi, Mumbai, and Chennai.

Although news channels have a skew towards male audience, Mathrubhumi News will have programming that targets women and youth. “The idea is to have a complete news channel which offers something to everyone,” asserts Nair.

The channel is being promoted primarily through Mathrubhumi’s print and radio platform apart from outdoor ads.

Kappa TV to follow 9XM model

The Mathrubhumi Group is also betting big on its speciality channel Kappa TV that will air music and humour content. The company will follow the 9XM model which has a mix of music and animated content.

Kappa TV will air Malayalam, Tamil, Hindi and English songs in order to cater to the diverse taste of the state’s youth population.

However, Malayalam music will continue to be the driver content for the channel. The channel is targeted at 18-35 age group.

The Malayalam music genre currently has only two serious players in Asianet Plus and Raj Musix Malayalam.

"With Kappa TV, we intend to bring elements of radio on television," says Nair.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/24/Colors-Infinity%20%281%29.jpg?itok=FsEU-xo-
Colors Infinity to air memorable biopics & notable docus

With the New Year rolling on with a new start, Colors Infinity takes the viewers on a journey to relive the past. Starting 27 January, the channel brings to its viewers an all-new line up of memorable biopics and notable documentaries along with exciting TV series.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/24/subahs-chandra%20%281%29.jpg?itok=hQytSrvm
Demonetisation impacts ZEEL ad revenue for Q3-17

The Subhash Chandra led content and broadcast player Zee Entertainment Enterprises Limited (ZEEL) reported a small hike of 3.1 percent in advertisement revenue in the quarter ended 31 December 2016 (Q3-17, current quarter) as compared to the corresponding quarter of the previous year (Q3-16).

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/24/india-tv%20%281%29.jpg?itok=MOz3mUH-
India TV's 'Chunav Manch' to be telecast live on 4 February

While the country braces itself for much awaited Assembly Elections 2017, the epicenter of all the buzz remains Uttar Pradesh. The soaring high political fever has gripped this all-political state like never before – an election that is almost seen as run through of the 2019 Lok Sabha Elections or...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/24/high5%20%281%29.jpg?itok=9As1riPq
Fifth milestone: Comedy Central with 67 mn viewership observes 10 pc FCT growth

Comedy Central launched in India on 23 January 2012 and has grown to be a famous English entertainment channel and a multi-platform brand offering best ever consumer products and on-ground events such as the Chuckle Festival.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/24/Jagdish%20Singh%20Khehar-800x800.jpg?itok=2bAGUJtT
Lodha inspires clean-up across Indian sports

MUMBAI: To oversee the functioning of BCCI (Board of Control for Cricket in India), the apex court of India will today pronounce the names of officials to be appointed as administrators on the board. Among other steps, the Lodha committee had sought disqualification of BCCI office-bearers who were...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/23/rahul-shivshankar%20%281%29.jpg?itok=YLMddtK8
Times' Rahul faces 'India Upfront' from 8pm today

Times Now, one of the most popular English news channels in India, is launching ‘India Upfront' with Rahul Shivshankar’. As the name suggests it is a path breaking new show that will put hard facts – upfront -- for the nation to assess. It will be a 60 minute show Monday to Friday at 8 pm,...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/23/aye-zindgi%20%281%29.jpg?itok=VF3TK-6F
Reinstating optimism in youth, Zing to launch 'Aye Zindagi'

Not often is life kind enough to let you move past errors and start afresh but when it does, we must make the best of it. Chronicling many such stories of human experiences, Zing presents a new fiction show. Titled Aye Zindagi, the channel has roped Rithwik Dhanjani as the host.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/23/rising%20%281%29_0.jpg?itok=ovvXDhDu
'Barbarians Rising', Roman & Barbarian battle on History TV18

A tyrannical empire. 700 long years of battle. History TV18 is all set to take the viewers to a world altering struggle for freedom. The channel will air Barbarians Rising, a story told from the perspective of the tribes named as Barbarians by the Romans. The show is an epic saga of the fall of the...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/23/this-is-us%20%281%29.jpg?itok=-puIFLGy
NBC's 'This is Us' renewed for two seasons

"This Is Us" premiered in September of last year and is already quick on its way to success! The show that airs in India on Star World Premiere HD received a tremendous response internationally and whopped in massive ratings. Now, the show has been renewed for two more seasons.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories