Television

Mathrubhumi to invest Rs 500 mn in news and music channel

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/09/07/m.jpg?itok=UUBcL-eg

MUMBAI: Mathrubhumi TV, the television arm of Kerala’s Mathrubhumi Group, is planning to invest Rs 500 million in a Malayalam news channel and a multi-lingual music channel.

Mathrubhumi News will launch on 23 January while Kappa TV, the music channel, will go on air from 1 February.

The launch of these two channels will mark print major Mathrubhumi's entry into Kerala’s competitive TV news broadcasting space dominated by News Corp-owned Asianet Communications, its print media competitor Manorama News, news agency IANS’ Reporter TV and India Vision News.

    



Both the channels are free-to-air and have already secured carriage deals with most of the cable operators in the state including Asianet Cable Television, Kerala’s biggest multi-system operator (MSO). The company is also planning to launch the news channel in Gulf and in metro cities like Mumbai and Delhi.

Mathrubhumi TV chief executive officer Mohan Nair, who has earlier worked with Asianet Communications as COO and Sri Lankan media conglomerate Maharaja Broadcasting Corporation as CEO, believes that the television foray is a natural extension for the Mathrubhumi Group as it has interests in print through leading Malayalam daily Mathrubhumi and in radio courtesy Club FM.

"We had diversified into radio some years back and so we saw a rightful extension in television,” Nair says.

Mathrubhumi TV, which is also into content production, is a subsidiary of Mathrubhumi Printing & Publishing Co. Ltd. (MPPCL).

For 2010-11, MPPCL reported a net profit of Rs 300.4 million on net sales of Rs 3.89 billion. For the nine months ended 31 December, 2012, the company reported a net profit of Rs 238.6 million on net revenues of Rs 3.28 billion.

The TV News foray

Launching a news channel was a no-brainer for the Malayalam media company as it complements Mathrubhumi’s print media business. The 90-year-old Mathrubhumi newspaper is the flagship brand of the company and competes with Malayala Manorama which incidentally also runs a news channel, Manorama News.

Nair, who has also served as the chief of bureau of Economic Times in Mumbai, believes that the news channel's USP will be its HD technology, talented team of journalists, and independent coverage.

The last bit is important as Kerala has political party backed news channels namely Congress’ Jaihind TV and CPI (M)’s People TV.

“There are only four to five pure news channels in Kerala. Our USP is that we will be an independent news channel,” avers Nair.

News broadcasters in Kerala, like in the rest of the country, are heavily dependent on ad revenue, which is estimated to be in the region of Rs 1 billion.

The news channel will have Unni Krishnan as the Chief of News with a team of 250 journalists assisting him. Mathrubhumi News will have a bureau in every district of Kerala which will give it an edge in covering locally relevant issues.

Outside Kerala, the channel will also have bureaus in Delhi, Mumbai, and Chennai.

Although news channels have a skew towards male audience, Mathrubhumi News will have programming that targets women and youth. “The idea is to have a complete news channel which offers something to everyone,” asserts Nair.

The channel is being promoted primarily through Mathrubhumi’s print and radio platform apart from outdoor ads.

Kappa TV to follow 9XM model

The Mathrubhumi Group is also betting big on its speciality channel Kappa TV that will air music and humour content. The company will follow the 9XM model which has a mix of music and animated content.

Kappa TV will air Malayalam, Tamil, Hindi and English songs in order to cater to the diverse taste of the state’s youth population.

However, Malayalam music will continue to be the driver content for the channel. The channel is targeted at 18-35 age group.

The Malayalam music genre currently has only two serious players in Asianet Plus and Raj Musix Malayalam.

"With Kappa TV, we intend to bring elements of radio on television," says Nair.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/21/sameer.jpg?itok=BviS2VG0
Zee brings first English-language South Asian reality show to U.S, ropes in Lexus & Wells Fargo

Zee Entertainment Enterprises (ZEEL), a worldwide content company, is breaking new boundaries globally by making a tremendous impact in the U.S. The organisation’s leading Hindi channel, Zee TV, which was the first Hindi channel to be launched in the U.S. in 1998, is now making its presence felt in...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/21/asianet.jpg?itok=Wy0Q6Jox
Asianet News Digital’s suvarnanews.tv claims to have registered 20 times Y-o-Y growth

Asianet News Kannada digital platform www.suvarnanews.tv has reported a phenomenal 20x year-on-year growth. This shows the potential of vernacular in driving the next big wave of digital news growth. As the language with the third highest Internet adoption after Tamil and Hindi, Kannada has emerged...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/21/freeedish_0.jpg?itok=Pk0x1Gw3
Doordarshan puts off 37th FreeDish auction

The 37th online auction for vacant general entertainment channels on Doordarshan’s free-to-air DTH platform FreeDish slated for tomorrow has been put off.

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/21/Untitled-1_4.jpg?itok=1QESkwZp
Sports entertainment: Mediacorp gains access to ONE Championship content

MUMBAI: ONE Championship, a sports media property in Asia, has established a partnership with Singapore-based multimedia conglomerate Mediacorp. With a reach that spans the nation, Mediacorp will gain access to all ONE Championship content, including its live events.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/21/Untitled-1_5.jpg?itok=mYZB5KlU
CSA T20 Global League reschedules player draft dates

MUMBAI: CSA T20 Global league has rescheduled its player draft from 19 August to 26 and 27 August. Almost 400 players from 10 countries have confirmed their interest in the league. The owner of Stellenbosch (Brimstone) franchise has meanwhile pulled out of T20 Global League.Therefore, only seven...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/21/Untitled-1_1.jpg?itok=A2n7KyZA
Sony Max is most watched Hindi Movies channel

BENGALURU:  Sony Pictures Network India (SPN) Hindi movies channel Sony Max was the most watched movies channel in 2017 until week 32 (Saturday, 5August 2017 to Friday, 11 August 2017) as per Broadcast Audience Research Council of India (BARC) data. Sony Max was present during all the 32 weeks of...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/21/BARC-03-Story.jpg?itok=iAtaTfWi
9XM & Bindass Play slip, Mastiii retains lead

MUMBAI: Mastiii remained on the top of the chart, but witnessed a slight dip in numbers in week 32 of Broadcast Audience Research Council (BARC) all India (U+R) ratings. The channel received 165639 Impressions (‘000s) sum in comparison to last week’s 170033 Impressions (‘000s) sum. B4U Music...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/21/Star%20Bharat.jpg?itok=VLZe9nJK
Star Bharat: Comedy, devotional & fiction shows start on 28 Aug

MUMBAI: Star India, which is launching Star Bharat from the 28 August at 6 pm, will showcase inspirational stories about journeys of strong and fearless characters that rise for the collective. Celebrating the many facets of Fearless India, Star Bharat unveils a content line-up with strong, rooted...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/21/FIFA-U-17-WC.jpg?itok=skGC5sxz
FIFA U-17 WC '17: Delhi football fest a curtain-raiser

NEW DELHI: A function under Mission 11 Million (MXIM) programme was held as a curtain-raiser in Major Dhyan Chand National Stadium in the capital over the weekend for FIFA Under-17 World Cup 2017, to be telecast on Sony TV channels, with the objective of promoting football in India, especially...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories