Television

Mathrubhumi to invest Rs 500 mn in news and music channel

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/09/07/m.jpg?itok=UUBcL-eg

MUMBAI: Mathrubhumi TV, the television arm of Kerala’s Mathrubhumi Group, is planning to invest Rs 500 million in a Malayalam news channel and a multi-lingual music channel.

Mathrubhumi News will launch on 23 January while Kappa TV, the music channel, will go on air from 1 February.

The launch of these two channels will mark print major Mathrubhumi's entry into Kerala’s competitive TV news broadcasting space dominated by News Corp-owned Asianet Communications, its print media competitor Manorama News, news agency IANS’ Reporter TV and India Vision News.

    



Both the channels are free-to-air and have already secured carriage deals with most of the cable operators in the state including Asianet Cable Television, Kerala’s biggest multi-system operator (MSO). The company is also planning to launch the news channel in Gulf and in metro cities like Mumbai and Delhi.

Mathrubhumi TV chief executive officer Mohan Nair, who has earlier worked with Asianet Communications as COO and Sri Lankan media conglomerate Maharaja Broadcasting Corporation as CEO, believes that the television foray is a natural extension for the Mathrubhumi Group as it has interests in print through leading Malayalam daily Mathrubhumi and in radio courtesy Club FM.

"We had diversified into radio some years back and so we saw a rightful extension in television,” Nair says.

Mathrubhumi TV, which is also into content production, is a subsidiary of Mathrubhumi Printing & Publishing Co. Ltd. (MPPCL).

For 2010-11, MPPCL reported a net profit of Rs 300.4 million on net sales of Rs 3.89 billion. For the nine months ended 31 December, 2012, the company reported a net profit of Rs 238.6 million on net revenues of Rs 3.28 billion.

The TV News foray

Launching a news channel was a no-brainer for the Malayalam media company as it complements Mathrubhumi’s print media business. The 90-year-old Mathrubhumi newspaper is the flagship brand of the company and competes with Malayala Manorama which incidentally also runs a news channel, Manorama News.

Nair, who has also served as the chief of bureau of Economic Times in Mumbai, believes that the news channel's USP will be its HD technology, talented team of journalists, and independent coverage.

The last bit is important as Kerala has political party backed news channels namely Congress’ Jaihind TV and CPI (M)’s People TV.

“There are only four to five pure news channels in Kerala. Our USP is that we will be an independent news channel,” avers Nair.

News broadcasters in Kerala, like in the rest of the country, are heavily dependent on ad revenue, which is estimated to be in the region of Rs 1 billion.

The news channel will have Unni Krishnan as the Chief of News with a team of 250 journalists assisting him. Mathrubhumi News will have a bureau in every district of Kerala which will give it an edge in covering locally relevant issues.

Outside Kerala, the channel will also have bureaus in Delhi, Mumbai, and Chennai.

Although news channels have a skew towards male audience, Mathrubhumi News will have programming that targets women and youth. “The idea is to have a complete news channel which offers something to everyone,” asserts Nair.

The channel is being promoted primarily through Mathrubhumi’s print and radio platform apart from outdoor ads.

Kappa TV to follow 9XM model

The Mathrubhumi Group is also betting big on its speciality channel Kappa TV that will air music and humour content. The company will follow the 9XM model which has a mix of music and animated content.

Kappa TV will air Malayalam, Tamil, Hindi and English songs in order to cater to the diverse taste of the state’s youth population.

However, Malayalam music will continue to be the driver content for the channel. The channel is targeted at 18-35 age group.

The Malayalam music genre currently has only two serious players in Asianet Plus and Raj Musix Malayalam.

"With Kappa TV, we intend to bring elements of radio on television," says Nair.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/23/reham.jpg?itok=3Ylaggn7
Communication of Reham Khan's exclusive interview with WION

Imran khan's ex-wife has spoken exclusively to WION on his recent remarriage. Reham Khan who was Imran Khan's second wife, told WION from her home in London that 'Imran Khan's latest marriage is a political misadventure, those who seek power need to make good judgements'. Imran khan tied the knot...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/23/Girona.jpg?itok=6tQcRCA4
New local rivalry comes to La Liga as Girona debut at Camp Nou

History will be made Sunday afternoon as Girona visit neighbours Barcelona for the first playing of a new Catalan derby – while the LaLiga weekend also sees potentially exciting clashes in the battle for European qualification places and against relegation.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/23/budbak.jpg?itok=lreKH4Cv
Bandbudh aur Budbak helps catapult Discovery Kids ratings by 112%

Discovery Kids’ new show Bandbudh aur Budbak has helped in propelling the TV ratings of the channel to a historic high in the country. Discovery Kids garnered 17,479 GTVTs* for week 7 as per BARC (Age group 2-14

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/22/mnx.jpg?itok=IFsOhyA_
Binge on your favourite movies with 'Anthology Weekends' on MNX

Mumbai: When it comes to movies, we all have our favourites we love to binge watch! Offering its viewers their favorite movie franchise, MNX, the new age Hollywood channel for Young India from Times Network, presents a series of cult classics titled ‘Anthology Weekends’, every weekend, until March...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/22/shipra.jpg?itok=72K021J0
Make your snack time a lip-smacking affair with Chef Shipra Khanna

Crack the code to snacking this February as premium lifestyle channel Living Foodz is set to launch ‘Snack in the Box’ with Chef Shipra Khanna. Starting February 26, the show marks Chef Shipra’s debut on the channel and will unravel snack recipes with a twist!

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/22/star.jpg?itok=uVnQqI3i
Four Star India channels again among top 10 in across genre list

Four channels from Star India once again made it to Broadcast Audience Research Council’s (BARC) weekly list of top 10 channels across genres (all India – U+R: 2+ individuals) for week 7 of 2018 (Saturday, 10 February 2018 to Friday, 16 February 2018). The four channels with their ranks in week...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/22/gecccc.jpg?itok=PJ21Qcde
Star Plus third in urban market: BARC week 7

Star Bharat emerged as the leader in the Hindi GEC (U+R) region and Zee Anmol shifted to second slot, according to Broadcast Audience Research Council (BARC) all India data for week 7 of 2018.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/22/volley.jpg?itok=qVnBAfj7
Volleyball Federation of India announces partnership with Baseline Ventures

The Volleyball Federation of India (VFI) has announced a ten year partnership with sports marketing and branding firm Baseline Ventures to promote and build Indian volleyball.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/22/eros.jpg?itok=Wl6o1moW
Eros Intl's Deshpande hints at group rejig, likens RIL tie-up to 'blank canvas'

The Eros group, which includes an India-listed company with the parent Eros International plc. listed on NYSE, will soon start the process of simplifying the organisational structure to realign shareholders interest after an announcement that Reliance Industries Ltd. would be investing in the...

Television Production House Film Production

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories