17 Jan 2013 Newsletter Subscription

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Volume 33 - Issue No: 49
 
 
 
 
 
 
 





Media, Advertising & Marketing
 
 
 
 
 
 
 

Bigg Boss 6 lifts Colors ahead of Star Plus
 Colors regains top position in week 2 with 245 GRPs as Bigg Boss ends with 4.4 TVR; Star Plus is 4 GRPs behind as it lives without its spike show Big Star Entertainment Awards.

I&B Ministry presses for convergence regulation
 "Convergence across media, entertainment & telecom space is inevitable... there will have to be an overarching (legal) architecture which looks at it holistically," says Tewari.

Govt wakes up to the power of social media, begins monitoring
 I&B Ministry to get weekly report from group formed to monitor social media as govt seeks to comprehend how the online media mobilised protests and shaped opinion on killing of soldiers on the LOC.

 
 

Global ad spend up by 4.3 per cent in 3Q: Nielsen

DDB Worldwide bags Reebok's global biz

2012 : A year of agency consolidation
2012: Industry unites to avert deadlocks : Arvind Sharma
Recapping 2012
Kids TV genre needs to expand amid more channel launches : Monica Tata
Digitisation the potential game changer for kids TV : Nina Elavia Jaipuria
Kids broadcasters gear up to play in India's digital era
Infotainment, lifestyle genre gets sprightly
Specialised channels: The growing flavour of entertainment
more>>

Manchester United announces sponsorship with China Construction Bank

Rajasthan Royals teams up with DSC Jaipur Literature Festival 2013

 
Picturehouse reopens doors with Bob Berney
Japanese director Oshima leaves for eternity

From Here On bags iXiGO's communication & media biz

TV Ratings
Top 10 Programmes (27/05/2012 to 02/06/2012)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (27/05/2012 to 02/06/2012)
SONY MAX
Star Plus
Z Zee TV
Colors Viacom18
SONY ENTERTAINMENT TV
SONY SAB
Life OK
Sun TV
Star Pravah
Star Jalsha
Disney XD
GEMINI
Star Gold
ETV Marathi
Z Marathi
Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Videocon aims to roll out 4G services this year
    		• Krispy Kreme launched in Bangalore
    		• Barista brews cool plans for ice cream at the coffee bar
    		• Vserv.mobi launches AudiencePro
    		• Myntra appoints Prasad Kompalli chief strategy officer
    		• Logging on to Twitter may help you lose weight: Study
    		• IAA's India chapter to invite entries from Asia for Olive Crown awards
    Source: Hindu Business Line
       
    		• Poor opening for IPL 6, ad rates take a hit
    Source: Hindustan Times
       
    		• Mobile ad platform AdIQuity ties up with Singapore’s Art Of Click to grow in APAC region
    Source: Tech Circle
       
    		• Sharethrough Brings Advanced Social Targeting to Native Advertising Through Partnership with SimpleReach
    Source: InformationWeek India
       
    		• Adidas denies it knew about irregularities at Reebok
    		• GM in talks with Facebook about return to paid ads
    Source: Livemint
       
    		• RCom signs Rs 5,500-cr network deal with Alcatel
    		• Facebook's Graph Search to help advertisers
    Source: Business Standard
       
    		• Facebook, Microsoft expand web search deal
    Source: Times of India
       
    		• DSK launches two new superbikes
    Source: Hindu
       
    		• Oprah Winfrey's OWN network gets ad premium for Lance Armstrong confession
    Source: Financial Express
    International News
    		• Lucky Shake-Up Puts Focus on E-Commerce
    		• Facebook, Twitter Push Dunkin' Donuts West
    		• Apple's Music Tech Firm Looks to Push Into TV Ads
    		• Gillette Cuts to 3 in Creative Review
    		• Grey Regains Advil, ThermaCare
    		• Rory McIlroy and Tiger Woods Trade Shots for Nike Golf
    		• Ad of the Day: Ikea
    Source: Ad Week
       
  		• Telegraph's Nick Hewat to take commercial lead at The Guardian
    Source: Media Week
  		• Barry Wallach Resigns as Head of NBCU Domestic TV Distribution
    Source: TV Week
       
    		• CBS converting advertising unit to REIT
    Source: Boston.com
       
    		• TV and newspapers report decline in ad revenues during Olympics
    Source: The Guardian
       
  		• Grand Rapids digital advertising agency joins national network
    Source: The Grand Rapids Press
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