MAM

Bigg Boss 6 lifts Colors ahead of Star Plus

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2017/03/15/Star%20Plus.jpg?itok=wrAw906f

MUMBAI: Colors was at the top among Hindi general entertainment channels (GECs) in the second week of 2013, as Star Plus lived without its big spike show, Big Star Entertainment Awards.

In its finale week, popular reality show ‘Bigg Boss‘ gave Colors the leg up to recapture the top position after three weeks. Colors winded up the sixth season of its celebrity reality show ‘Bigg Boss‘ on 12 January with 4.4 TVR and ran for two-and-a-half hours contributing 22 GRPs to the overall numbers of the channel. The Salman-Khan hosted show, which airs for an hour per episode, averaged 3.3 TVR in the week ended 12 January compared to 2.8 in the trailing week.

As per TAM data (C&S, 4+, HSM), sourced by Indiantelevision.com from Hindi GECs, Colors got 245 GRPs (previous week 253) in the week, leading Star Plus by a slender margin of four GRPs.

Star Plus lost 46 GRPs in the second week compared to a week earlier. ‘Big Star Entertainment Awards‘, which was aired on the New Year‘s Eve, had added 41 GRPs to Star Plus‘ viewership to give it 287 GRPs.

Also, the average ratings of Star Plus‘ weekend dance reality show ‘Nach Baliye‘ fell from 4.3 TVRs (television ratings) to 3.6 TVRs in the second week. The other shows of Star Plus have seen minor fluctuations in viewership.

Colors lost eight GRPs as some of its fiction shows like ‘Madhubala‘ (3.6 TVR), ‘Parichay‘ (1.3 TVR) and ‘Sasural Simar Ka‘ (3.5 TVR) witnessed slight fall in the viewership.

Zee TV and Sony Entertainment Television (Set) jointly shared the third spot with 195 GRPs each. The two channels stood in the same position two weeks ago (in week 52) with 198 GRPs each. Zee TV lost 15 GRPs from a week earlier while Sony added 14 GRPs.

Set‘s popular game show ‘Kaun Banega Crorepati-6‘ aired the episode of the first Rs 5 crore winner this season on 12 January which notched a 5.1 TVR. The other shows of the channel like ‘Comedy Circus‘ (3.3 TVR), C.I.D (3.7 TVR) and ‘Bade Achche Lagte Hain‘‘ (2.3 TVR) too saw increase in eyeballs.

Zee TV‘s newly launched fiction property ‘Housewife‘ clocked 2.2 TVR in week 2 (previous week 2.5 TVR). The other shows of the channel like ‘Sapne Suhane Ladakpan Ke‘ (3.5 TVR) and ‘Hitler Didi‘ (2.2 TVR) lost viewership while ‘Qubool Hai‘ (2.7 TVR) and ‘Mrs Kaushik Ki Paanch Bahuyein‘ (1.8 TVR) saw improvement in ratings.

Multi Screen Media‘s second GEC Sab didn‘t see any change in ratings and ended week 2 with 150 GRPs, the same as in the previous week. Life OK was next with 117 GRPs, down three GRPs from a week earlier.

Sahara One with 25 GRPs (last week 23) continues to be at the bottom of the ladder.

Digital Viewership

In HSM, digital, 4+, market, Colors again is the leader with 253 GRPs (previous week 245 GRPs). Bigg Boss 6 finale notched 5.2 in digital market. Star Plus, which had climbed to No.1 spot in digital market on the back of ‘Big Star Entertainment Awards‘, slipped to No.2 position with 233 GRPs as compared to 275 GRPs in the previous week.

Sony was in the third spot with 202 GRPs, while Zee TV followed with 178 GRPs.

Sab‘s GRPs in digital were 143 and Life Ok 108 GRPs in week 2.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/27/Bruce%20Zuo.jpg?itok=xLR6xdXv
UCWeb to select We-Media contributors with monthly payout

MUMBAI: UCWeb, a part of Alibaba Mobile Business Group, has outlined detailed guidelines for writers and content creators to join the ‘Super 1000’ Program launched in March 2017.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/27/Kalyan%20Jewellers.jpg?itok=7SLRgj_d
Candere buy to help Kalyan Jewellers add 5-7% to its topline

MUMBAI: Kalyan Jewellers, one of India’s trusted and leading jewellery brands, announced the acquisition of online jewellery firm Candere. The acquisition will augment Kalyan Jewellers presence in the growing online jewellery segment in India. Kalyan will acquire the equity held by Singularity...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/27/New%20Munch%20Macha.jpg?itok=mdOy9Rxg
New Munch Macha musical TVC with Baahubali 2

MUMBAI: The new TVC features the trailer of this year’s most anticipated movie, with the energetic and peppy song – ‘Crunch Macha Munch Macha’, playing in the background. The film ends with Baahubali’s lead actor, Prabhas, narrating the brand tagline - Crunch Macha Munch Macha before urging viewers...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/27/prajodh%20rajan.jpg?itok=r_-edmH6
EuroKids Asia's most trusted brand

MUMBAI: EuroKids, the preschool chain, has been awarded as the Most Trusted Pre-School in Asia by IBC Infomedia, a global brand consultancy. This honour was bestowed on EuroKids as part of Asia’s Most Trusted Brand Awards at a ceremony held in Bangkok, Thailand. These awards are driven by market...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/26/nycil.jpg?itok=RGi4IZdq
Nycil launches 'no tension' campaign during summer

MUMBAI: Nycil, one of the most trusted powder brands and leader in the prickly heat & cooling powders (PHC) category in India from the Kraft Heinz Company is back with a refreshing campaign this year establishing its new proposition. Focusing on 5 summer problems of the skin such as sweat, body...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/26/Glucon-D_0.jpg?itok=4Aj9OXff
Glucon-D campaign joins forces with water

MUMBAI: Glucon-D, the instant energy power brand from the Kraft Heinz Company unveils its new campaign ‘Sirf Paan Nahi, Glucon-D wala Paani.’

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/25/kalra.jpg?itok=pIciUSLo
Raman Kalra joins PwC India as entertainment & media sector advisory leader

Raman Kalra has been hired as partner, PwC India - Entertainment & Media Sector Advisory Leader (and Emerging Technologies Leader). He is responsible for strategy through execution as: Entertainment & Media Sector Advisory Leader & Emerging Technologies Leader responsible for...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/25/joshi.jpg?itok=XRZODjyO
McCann bags Sony India’s creative mandate

Sony India has appointed McCann World Group as its new creative agency in India after an extensive selection process.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/25/vikas.jpg?itok=bYp384lq
Republic appoints Laqshya media group as the OOH Agency

Laqshya Media group has announced its partnership with Republic as its OOH Agency on Record (AOR).

MAM Media and Advertising Account

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories