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Volume 36 - Issue No: 96

Media, Advertising & Marketing

Mona Jain quits Vivaki Exchange

Can politicians have a brand value?
As an online store, ‘The NaMo Store’, is being launched that would sell merchandise inspired by Narendra Modi, the BJP's prime ministerial candidate, we check with brand consultants if politicians have a brand value.

Carat Fresh wins Bookmycab.com’s PR mandate
The agency has added a number of clients to its kitty this year.

Parle Products ropes in Big B as brand ambassador, again
The new ad campaign ‘Kaccha Mango Bite’ aims to popularise the product among elders as well.

Tata Sky’s ‘Everywhere TV’ to launch on Android
Set to launch within the next fortnight, the application will allow Android compatible phone subscribers to watch TV on their mobiles.

Getting Dolby 5.1 audio into Anil Kapoor's '24'
Indiantelevision.com goes behind the scenes of Colors' and Anil Kapoor’s adaptation of the US thriller series 24 to get a low down on how 5.1 Dolby surround sound was incorporated to give viewers a near-cinema experience.

Synopsis of Internet Services (e-commerce) Advertising on TV during Jan -- Jun 2013
Internet Service (e-commerce) Category Advertising witnessed maximum advertising during March 2013 with 21% share.

Watch Screen Awards on Life OK

Hugh Jackman quits the Houdini Broadway project’ This Christmas, treat yourself with a Sherlock video tape!

Samsung is the most popular brand on social media in 2013

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